In the region of India there are two colors in particular that should be avoided in international product packaging. These are orange and black. In this country orange represents death and rebellion, while black represents laziness, anger and intolerance (De Bortoli & Maroto, 2001). Another area in which companies must be cautious in India in making sure that product packaging is not offensive to generally accepted standards of public decency (Advertising Standards Council of India and the Code for Self-Regulation of Advertising in India, 2012). Developing & conservative countries like India are still in a dilemma as to what would constitute over exposure of sexuality and thus would violate the moral norms of the society and be regarded as obscene. Sometimes manufacturers try to showcase their products in an innovative way which many sections of the audience might just accept it. Some sections of the viewers are creative and might accept with open arms the innovative approach in portraying a product. But this is always not true. As developing countries like India has...
Thus it is very important for companies to make sure that they confirm to the standard laid down by ASCI so that they are not embarrassed in the end or even worse have to pull the packaging on their product all together (Mullick, 2011).
Global Marketing -- Country Penetration Strategies Global Marketing Global marketing refers to the degree to which a business organization strategizes to operate in an international market in a competitive way. This paper focuses on the Country Penetration strategies that are formulated to ensure a potential entry and a sustainable future into a new international market (Lord & Ranft, 2000). The increasing trend towards Globalization has opened attractive opportunities for large-size organizations to
It is estimated that 590 billion cigarettes are smoke per year in the MENA region and growing by 2% annually, thus making this area one of the few growing markets for tobacco in the world (MENA pp). Turkey is the largest exporter of oriental and semi-oriental leaf in the world, and although there was a rise in production in 2004 that stabilized the country's tobacco economy, the European Union plans
Marketing Plan for Glisten & Shine Glisten & Shine is jewelry and accessories-based company and shall be providing a variety of jewelry items such as necklaces, earrings, rings made from special customized gems, and later on would be diversifying its product line into bracelets, cufflinks, tie-pins, jewelry hair-pins and hair accessories, belts etc. G&S's jewelry will be special as the customer will be able to re-use it over and over again and
Marketing Analysis Strategies and Techniques Keeping products and services relevant to the rapidly changing needs of prospects and customers is a daunting task. The need for keeping products accurately positioned as customers' needs change, continually evaluating and fine-tuning competitive position, monitoring and evaluating customer perceptions are all critical for creating a cohesive strategic marketing plan (Silverblatt, Korgaonkar, 1987). Distribution channels also must be continually evaluated and analyzed as to their
Some of the problems that this type of approach offered were: Reliability issues -- many of these marketing directors had their own host perspective (local responsiveness) and the headquarter perspective (global integration), but none of the overarching overview that someone coordinating all the activities in other countries might have. 7. Research findings, Analysis and Evaluation The results of the primary research are fully supported by the findings of the secondary research and backed
Marketing Plan for Coca-Cola Marketing Plan for Coca Cola Coca-Cola, the most valuable brand in the beverage industry has the largest customer base, the strongest brand image, and a huge supply chain and distribution network all over the world. The Coca-Cola Company formulates effective marketing strategies to present its Coca-Cola drink to its most potential target consumers in the local and international markets. Coca-Cola is widely available in more than 200 countries
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