Health Care and Profits In general, both for-profit and non-profit hospitals in the U.S. aim to increase their profits. Horwitz (2005) studied the mechanisms for profit-making in health care and determined that for-profit hospitals more actively use profit as the basis for determining the mix of services that they offer. For-profit hospitals will also set up in areas with more profitable (i.e. wealthier) patients. For-profit hospitals are also "more likely to

Marketing Management Marketing mix Product Price Promotion Plan using AIDA+ 4 Awareness Interest Desire Action Satisfaction Promotion Budget & Implementation Calendar GANTT Chart Sustainable Marketing Campaign The Redwoods Group (Redwoods) was founded in 1997 and is a privately held highly social conscious company providing property and casualty insurance underwriting as well as risk and claims management services to non-profit organizations, camps amongst others. Redwoods is a for-benefit corporation formed to create shared value for all stakeholders and to cater to a market underserved

Marketing for Humanitarian Organizations Marketing and Humanitarian Marketing is often described as the activities which a company or organization undertakes in selling and buying products and services. It involves promoting their products and services through advertising, sales, and delivery to clientele. Marketing is often embedded in the marketing mix which states the four 'Ps' of marketing which are product, place, promotion, and price. Marketing involves concept such as customer relationship management, business

Marketing in Non-Profit Organizations / Settings Marketing for profit-making and non-profit organizations have certain similarities and differences. Similarities include the marketing of a commodity or service that an organization offers for the consumers. For example, profit-making organizations resort to marketing in order for consumers to be more informed and acquainted with the organization's wide range of products and services. Similarly, non-profit organizations like schools, religious institutions, and non-government and government agencies

Likewise, McCain (2003) reports that, "The United States is a dog-loving nation. The American Veterinary Medical Association says about 36% of U.S. households own dogs, compared with 31% that own cats. The most popular breeds, the American Kennel Club says, are Labrador retrievers, golden retrievers and German shepherds" (2). According to the Southwest Boston Dog Owners' Group (2007), "The number of licensed dogs in Boston is 8,500; Animal Control

Marketing Management My organization is the Redwoods Group, which is a specialized insurance provider. The company states its core purpose is to serve others, and its focus is to keep kids safe. They note that solutions to many problems are "often inconvenient for those used to doing things a particular way" and that Redwoods "engages in uncomfortable conversations with people who are not ready to face these issues: public officials, educators,