Essay concepts and applications

Marketing

Ethical Marketing

The Internet and the World Wide Web have grown rapidly into something that involves millions of people worldwide. A lot of the Internet's usefulness comes from the fact that it is shared by users, service providers, and others, in the sense that each depends on the other (Legal Issues, Ethical Issues, Privacy, and Security, 2006). In a society where legal and ethical limits are pushed to the max and the attitude that prevails by most is that if there are no rules against something then it is ok to do, understanding the ethics and values of the web are very important (Warholic, 2009).

The Internet is a growing and a continually evolving creature that will live on for eternity. And because of this it is very important to think about the ethical issues that deal with B2B and b2c marketing. With the new wireless web mail from cell phones and other pda communication devices, the Internet affects more lives than ever before. Security and privacy concerns along with e-business regulatory issues are becoming more prevalent. Some days it is hard to figure out who to trust online; with all the unethical, illegal, and Internet marketing and online advertising frauds and E-business email scams that are floating out there (Warholic, 2009).

It is important to remember that what you say when copywriting and publishing is a reflection of a company and often this is how they are viewed to the rest of the world. Negative or defamatory articles that are published about various people and companies on other websites, if not properly researched, could possibly have legal consequences of libel. It is also important to consider carefully what is published on Weblogs or Blogs for short. A blog is a website where daily, weekly, or monthly personal or corporate thoughts, ideas, and happenings are published and shared with others. Interaction with readers can be set up in the form of comments from visitors (Warholic, 2009).

When dealing with ethics in a B2B company and B2C clients there is a high degree of trust and responsibility that must be conveyed to the person or group that maintains one's Web site. It is very important from both an ethical values-based e-business and legal B2B and B2C perspective to make sure that the written words and what is portrayed about a company are factual. Because issues arise that involve marketing ethics and the importance of understanding a business for Internet marketing issues and advertising purposes, there are potential areas for revealing trade secrets or intellectual property if proper B2B ethical behavior is not followed. Email correspondence should always be private and confidential. While some people might not see any harm quoting something on the Web that came from email sent it is always best to get a person's permission prior to publishing anything. While a person might give consent, they might not see the full implications, online privacy issues, or impact of having it published online (Warholic, 2009).