Clearly from this case and others there is a critical need for the development of safeguards on consumer data captured over the Internet, both of the opt-in (where the customer approves the data being captured) and the non-opt-in variety. An Explicit Requirement for Transparency and Ethical Use of Data Consumers have become increasingly concerned that their data, however acquired, will eventually be sold without their knowledge, eventually leading to the potential

A special part of the walk-through is the online shopping part, wherein the researcher will ask the participant on how he/she goes about with his/her online shopping activity. Note on triangulation The proposed three-method design for this exploratory study is the researcher's way of ensuring that research results are triangulated. Combining the general findings from the diary and FGDs and specific online shopping behavior from the in-depth interviews would create a

Ethics are often stronger than the laws of the land. Laws are cobbled together by special interests and have little to do with right and wrong, or personal ethical codes. For most people, their own personal codes of ethics will be stronger than the laws. People are much less likely to violate their own personal ethical codes than the laws. Morals are codes of conduct put forward by a society, often

As their actions will have ripple effects upon the entire distribution channel, having an impact upon the success of the product. Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company. The distribution strategy that is being utilized will help to identify a target market for the MLX and allow the company to achieve its different marketing objectives. What is happening is the competition

According to research, "Each man deserves respect because only he has had those exact life experiences and understands his emotions, motivations, and body in such an intimate matter," (Rainbow 2010). Thus, Broadway was respecting the individual decisions of its players to decide whether or not the game was ok to play. However, this was only followed outside of the United States. The decision locally was much different. Because of the

Pharmaceutical drugs are among the most expensive products to produce globally and as a result have a major impact on the profitability of these firms. Without accurate financial reporting of these costs many investors have no idea of whether the companies are doing as well as they report they are. The second most troubling issue that is impacting the community and the pharmaceutical industry is the lack of credibility of