In fulfilling these initiatives the delivering of exceptional value and knowledge to prospects and customers to attain the role of trusted advisor and earn lifetime customer loyalty is the ultimate measure of effective marketing." There is a strong emphasis on setting and exceeding the expectations of customers and also striving to deliver exceptional value both in terms of insights and intelligence as well. Above all this definition focuses on how to create trust and attain the role of trusted advisor with customers, regardless of the market orientation being B2B or B2C. The intent of this definition is to make sure all components or areas of a marketing strategy are working in conjunction with each other, synchronized to deliver exceptional results over time. In that way the focus of the marketing strategies is on internal process clarity and outward, to meeting and exceeding customers' expectations so trust can be created and sustained over time.
Examples to Support the Proposed Definition
Three examples that support the proposed marketing definition are included in this section. All of these companies concentrate on creating exceptional experiences for their customers with each of them attaining trusted advisor status with their customers regardless of the market served.
The first example is from the Walt Disney Company, which hosts over 10 million visitors each year and has transformed the experience of a park visit into an essential part of the marketing strategy as well. The focus on the experience being the product, in addition to creating a continually new set of attractions, also shows how this marketer is striving to set and exceed expectations on a frequent basis. A key aspect of Disney's strategy from a marketing standpoint is Integrated Marketing Communications (IMC) to enable greater levels of customer retention and renewal. Disney has turned this into a science given the success with renewal rates achieved.
Google is the second company that exemplifies the definition proposed. With over 50% of new...
Customer Targeted Marketing Necessity of Change from Traditional to Customer Targeted Approach to Marketing Rationale for Need to Change to Customer Targeted marketing Change from a traditional marketing approach to customer targeted marketing In every business in the modern day, change has become dominant. And one of the most sought after management skills is the ability to adapt and master and reap benefits from the changes. This fact is particularly true in the case
Marketing Sports Drink In today's current marketplace, there is stiff competition among sports drink manufacturers. Our company has developed a product with an edge on the competition. The product is a sports drink that comes in a container that effectively keeps the drink cold for approximately six hours. In order for sales of this product to succeed in the marketplace, it is necessary for our company to devise effective strategies for
Brand equity of trusted advisor for CRM application delivery. Source: Framework based on the concepts presented in (Yoo, Donthu, Lee, 2000) References Aaker, D.A. (2012). Win the brand relevance battle and then build competitor barriers. California Management Review, 54(2), 43-57. Aremu, M.A., & Bamiduro, J.A. (2012). Marketing mix practice as a determinant of entrepreneurial business performance. International Journal of Business and Management, 7(1), 205-213. Friedman, H.H., & Friedman, L.W. (1987). Marketing methods for software.
This is why those service providers to other businesses often stress customer results in the core industries they compete in. These customer successes show the depth of expertise in a given area. These success stories make services tangible to customers. Marketing strategies used to support this approach include the widespread use of video and interactive online materials to show the problems solved and results delivered with a service. The
Comprehension Standard marketing follow-up processes will be used to determine whether each target market understood the specific content and context of the marketing communications initiatives directed to them. Surveys will address the extent to which the intended messages managed to communicate the intended messages effectively and whether those audiences made purchasing decisions based on the clarity and effectiveness of those messages. Involvement Standard marketing follow-up processes will be used to determine how well
Primary data is often initially gathered to meet a specific research goal or objective as well. Secondary data is a term often used to define information, intelligence and research that has been completed and published. Like primary data, the original goals of the research are reflected in how the original methodology is constructed as are the presentation of the data itself and analysis. Secondary research often needs to be
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now