Price -- The community college's evening program should market its product to the target audience by giving discounts to recently laid-off workers and to those whose return to formal education is necessitated by circumstances attributable to the current economic recession.
Place -- The community college's evening program should include distance-learning (or virtual learning) opportunities in addition to traditional, on-
site classroom formats. In addition to lowering overhead costs whose savings can be passed along to customers within the framework of the Price elements, they also increase the flexibility of the programs to allow more potential customers to fit education into their busy lives.
Promotion -- The community college's evening program should be promoted most aggressively through online media, especially those linked to Internet job-search websites. That...
(North Carolina Community College, system 2004, critical success factors) However, it must be mentioned that North Carolina is for the main part a public sector state, and it has a strong and a very well respected group of private Four-year colleges, and Community Colleges. While the four-year colleges in the state serve about 39% of all the undergraduates, the public Community Colleges serve about 43% of all students of the
Sales and Promotion Blue Mountain Community College has been experiencing some difficulty in the area of developing a sales and promotion plan for the athletic department. The purpose of this discussion is to resolve this problem through the development of a detailed plan for promotion and sales of its teams. The plan will be inclusive of the five teams the community college has including football, baseball, softball, and men's and women's
Community Assessment Demographic Data General Description Georgetown is the county seat of Sussex County in Delaware. Georgetown is considered part of the Salisbury, Maryland-Delaware metropolitan statistical area. It shares no boundaries with any major metropolitan area, as Georgetown is located in a rural region. It is known as the Deep South of Delaware because it is historically and culturally connected with the south (Georgetown Chamber of Commerce Business Directory, 2013). Georgetown is technically
This process is expected to set the motion for the future events -- (a) the children will receive the message from the manufacturer and, as susceptible to influence as they are, they will desire to purchase the product; (b) the children will send the message further to the parents, and most likely, will influence a favorable purchase decision; (c) the advertised item is bought; (d) the child uses it
Marketing Challenges for Small Businesses This research paper is about building and marketing a small business. While marketing plays an important role in the day-to-day running of a small business it's also about planning for its long-term development, which requires multi-dimensional objectives beyond mere cost-per-sale. The emphasis of marketing is on understanding the diversity of consumer behavior, implementing segmentation strategies, cultivating consumer-oriented definitions of innovations, adopting a policy of continual improvement
Generally the number and range of events in all countries including those in Australia are growing, and events are increasingly viewed as entertainment and big business (Hillary, 1997:2). Events of the future are more and more seen as a way to compete for the public's leisure time among other things, and a way for event sponsors and organizers to reach target markets through enjoyable activities (Hillary, 1997:3). Generally current and future
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