Oakley Pro-Lenses Marketing plan
Market Strategy and Market Segmentation
Presenting the brand
It is important to know what role plays one product in our lives, that's why to fulfill all the customer needs requires a set of processes. In order to see how the new product will fit in the market, we conducted a marketing plan for releasing successfully Oakley ProLenses.
Oakley is one of the most loved brands of sunglasses, being known worldwide for design and quality. Oakley ProLenses is considered to be an innovative product, that's why the company needs to decide how to launch the product on the new market.
Presenting the product:
Oakley Prolenses, are made from a high quality materials, the lenses being made from a modified glass, and the arm glasses from special non-allergic substance called " biogen." The product comes with the latest designs, diverse models, different colors, and the latest technology which consist in allowing the wearers of our glasses to be notified immediately about incoming calls or text messages. Therefore, the person will know if he/she has to grab the cell phone or not. This technology allows our customers to stay always focused on their ongoing work and is not distracted by incoming calls or text message. We also offer a 3 months warranty for our product. Furthermore, the glasses are waterproof and shock resistant.
Market segmentation:
From a social-demographic view, we are addressing both men and women, over 20 years, from urban areas, which are employed or entrepreneurs, taking into account to have an active job, and don't want to be distracted from it, such us business people, drivers, sportive people, military people etc. Income-based segmentation addresses mainly high-income people (who will opt for special products quality and special design) but we won't exclude people with medium financial options. ( Their monthly income should be over 1000$...
DESIGN The customer experience coalesces here; all segments merge together in synthesis. Models move from the rote to the analytical, from the passive to the active, and from the manufacture driven to the service driven. To ensure long-term compatibility, perform continual needs analysis, understanding that consumer dynamics (demographics and psychographics) continually evolve. Conclusions -- Modern society is complex, and thus the types of choices consumers make on a minute by minute basis are
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