The government, which is a communist one, has imposed chocolate importers to mark the country of origin in order to provide the customers with the accurate information about the products they offer.
Size, number, and financial strength of competitors. If we take into consideration the report mentioned above, the main competitors are: Dove (38.61%), Cadbury, Le Conte, Nestle, Hershey's, Golden Monkey, Ferrero Rocher, M&M's, Tresor Dore and Shenfeng. These ten producers account for 90% of the chocolate market, while the first three cover about two thirds of the market share. However, among these ten best companies we can only depict two internal brands. These are Golden Monkey (2.94%) and Shenfeng (1.58%). Due to the new regulations regarding the percentages and quality of the ingredients used, many national producers may not be able to continue their activity unless they invest in new recipes and technologies. This stands as an opportunity for foreign companies which have already adopted these standards and can commercialize their products in China.
Socio cultural forces. Chinese are well-known for their unusual preferences.
However, these habits seem peculiar for other nations which have not experienced the same climate and social conditions. The Chinese culture is totally different from the American one. Still, in the case of the chocolate, we can mention that it is not a product which contradicts with the beliefs of the citizens. It does not contain forbidden ingredients and, in addition to that, it does not interfere with their religious creed.
The difference of language is not an entry barrier for our company. The package is simply an accessory which can be easily translated from and into any language. Thus, the content (chocolate) bears no difference in accordance with the nations where it is sold.
Export marketing strategies
Promotion methods. The methods used in order to promote the product should be very well adapted to the target market. As we intend to sell in China, we should consider the specifics of this nation. Therefore, we should take into consideration their culture, their desires, and their goals. Chocolate is not a product which satisfies a basic need. On contrary, its consumption is based on the customers' will, on the customers'...
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