Reliability and Validity in Research
Reliability
Reliability is a term used to talk about the "test-retest" quality of a measurement. Reliability refers the capacity of a measurement to obtain the same results over many repetitions when all the underlying conditions are stable (Chisnall, 2005; Saunders, Lewis and Thornhill, 2009). Many research variables can change over time, and these variables can impact reliability. However, statistical procedures exist to correct for most of those changes and to allow reliable data to be collected.
Reliability of the questionnaires
Of the three options for establishing reliability (equivalent forms, internal consistency, parallel forms, and test-retest), internal consistency offers the most practical application for a survey to be used for concept testing or a product launch (Mitchell, 1996). To implement a strategy for determining internal consistency, a market researcher designs a number of survey questionnaire items that measure the same construct (idea, phenomenon, thing) (Chisnall, 2005). These similar question items will provide insight into the reliability of that particular survey instrument. Internal consistency is reflected by the degree to which the people taking...
6% of all bakeries in Canada within the province, it's clear that a uniquely positioned bakery could have a significant market potential in the Vancouver market specifically. With 211 total retail bakery outlets in all of British Columbia, the proposed bakery and party supplies story would just several key competitors. The following table provides an analysis of the proposed retail stores' key competitors in Vancouver: Competitors to Bakery & Party Store Bakery Strengths Weaknesses Anna's Cake
Switching loyal customers to a new product would be much easier than attracting entirely new customers for the PowerBar that had the ActiCaf ingredient included within it. Next, the company began to study both internal company data on pricing of comparable sports nutrition products, in addition to looking at pricing studies outside the company to get a sense of what their revenue forecasts would be for the ActiCaf-based PowerBar.
Photo Drive Testing and Market Research The Photo Drive Plus should be tested prior to launch, to ensure that the product is commercially viable. To fail to perform market testing would be taking a significant risk, given the amount of money that it takes to produce the product and execute the launch strategy. There are several different approaches to market testing. One is to make a prototype and test that with members
Com. In case of several companies, enhancing customer relationships is among the most capable features of e-commerce. However, whereas the Internet has presented the consent of a novel method to draw and communicate with the customer, hardly few enterprises have discovered a method to efficiently manage interactions with their customers on the Internet. (David, 2000) The real skill is involved in making the device suitable to accomplishment of the business strategy
Launch of PDI Labeling in Australia In many countries, packaged foods are labeled with the "Percentage Daily Intake" of nutrients available in the food. These thumbnail-like labels are provided to consumers to help them make informed dietary decisions when they shop. This nutritional labeling is not mandatory and is in addition to other nutritional information that is included in the nutrition information panel typically located on the back of packaged foods.
Goldenline Market Plan Golden Line will prove to the business community that it is the most prestigious technology firm in the industry. With an increase in technological advancement, Golden Line will pave the way for the future in the electronics industry. Golden Line intends to dominate the mobile phone industry by launching unbelievable items. The company's smart phones will be incomparable to competition with Motorola and Samsung. The new products will
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now