Verified Document

Market Outlook For Tiny Homes

Competitive Analysis: Tiny Home Market Montainer is one of the more popular entrants in the tiny home market. It offers a relatively low price point for container homes. According to its website, a base module in the form of a recycled and refurbished shipping container is only $65,000, well below the price of even the most inexpensive homes, and installation runs $10,000-$20,000. The homes can be located anywhere the customer has land and can secure a permit. "We determine exact installation costs for your site including connection to utilities whether you are [sic] access to power, city sewer and water or well and septic system. Solar panels are also an option that we provide." ("FAQ," 2016). The shipping containers are relatively Spartan, however and a more realistic target market may be individuals who want vacation homes or temporary office spaces although according to Montainer, "Montainer wants to sell its homes to mainstream buyers who otherwise could not afford to buy a house" (Davis 2015).

Tiny Home Builders produces tiny homes on wheels, enabling the owners to drive them anywhere. Unlike Montainer, the owners of these tiny homes do not even need to purchase a piece of property. This would make it less attractive to young families with children or stable jobs that need to be rooted in a particular town but would be suitable for empty nesters or people seeking a second home for outdoor adventures. The company heavily markets itself to hands-on, DIY types and...

Tumbleweed Houses similarly offer 'homes on wheels' that include amenities such as bathrooms that might be enjoyed by people who seek out mobile living but with greater comfort than can be provided by an RV. Humble Homes sells tiny house plans for the DIY-er who wishes to build homes him or herself.
Direct Competition

The most direct competition with Slice of Heaven & Associates would be that of Montainer, given that Montainer's structures are permanent and pre-fabricated, unlike the mobile offerings of other organizations. However, in comparison with Slice of Heaven, Montainer's structures are far more bare bones in nature. There is also no built-in community for Montainer residents even though the homes are stationary. For more affluent consumers who are simply seeking relief from the responsibilities of home ownership, Slice of Heaven offers the amenities of a fitness center and other elements comparable to high-end apartment or condominium life with greater privacy and at a fraction of the price. There is a lack of simultaneous social reinforcement if someone simply purchases a small piece of property to install a shipping crate.

The wheeled homes of Tiny Home Builders and Tumbleweed Houses offer the added asset of mobility but for some potential consumers this may not be necessary or even less desirable, as they may still want to live within a community. Also, these…

Sources used in this document:
References

Davis, L. (2015). Can tiny homes become big business? Realtor. Retrieved from:

www.realtor.com/news/trends/tiny-homes-are-big-business/

FAQ. (2015). Montainer. Retrieved from: http://www.montainer.org/faq.html

Humble Homes (2016). Official Website. Retrieved from:
http://humble-homes.com/modular-house-plans/
https://www.sherwin-williams.com/home-builders/color/education/sw-article-pro-toptrendshome2.html
https://www.tinyhomebuilders.com/tiny-houses
http://www.tumbleweedhouses.com/pages/customize-your-tumbleweed?avad=141345_ab37c2ca
Cite this Document:
Copy Bibliography Citation

Related Documents

Cross Platform Mobile and Web
Words: 17284 Length: 63 Document Type: Thesis

82). Both desktop and Web widgets have the same basic components. Fundamentally, they use Web compatible formats, even if intended to run in a desktop environment. This means that the core of the widget is HTML and CSS code which contains the actual content of the widget, namely text, linked images/video or content pulled from a server of Web service. Alternatively, the widget content can be created using Flash, although

American Automotive Industry and Porter's
Words: 3581 Length: 10 Document Type: Research Paper

4). 2.4 Effects of Environment: Concerns related to carbon emission were heightened in mid-2000s and in 2007 Al-Gore in his book 'An inconvenient Truth' condemned the big three saying "They keep trying to sell large, inefficient gas-guzzlers even though fewer and fewer people are buying them." In comparison to other developed countries in Europe and Asia, American standard for distance covered in one U.S. gallon was only 25 mpg (miles per gallon).

India's Outsourcing Firms Select the Appropriate Answer
Words: 440 Length: 2 Document Type: Essay

India's Outsourcing Firms Select the appropriate answer from the list and briefly discuss your reasons The strategy behind attempts by Indian software and outsourcing companies to enter the Japanese market could be termed (c) global integration. The Indian software and outsourcing companies have worked to enter not only the Japanese economic and business market, but to do so with a level of cultural integration in mind. This is a highly important component of

Aloud or in Writing, Making
Words: 17261 Length: 55 Document Type: Thesis

Companies such as XYZ Widget Corporation are well situated to take advantage of burgeoning markets in developing nations, particularly in Asia and Africa. 2. XYZ can grow its business by expanding its operations to certain developing nations in ways that profit the company as well as the impoverished regions that are involved, particularly when marketing efforts are coordinated with nongovernmental organizations operating in the region. 3. Several constraints and challenges must

Low-Income Workers- Victims of Growing
Words: 1810 Length: 6 Document Type: Term Paper

"17 Keeping all these facts and figures in mind, it would not be wrong to conclude that low wage is one of the more serious problems of the country and needs urgent remedy. The government needs to address the issue properly and effectively keeping in view the current demographic trends. References 1. Anthony Bimba, The Molly Maguires: The True Story of Labor's Martyred Pioneers in the Coalfields (1950; reprint, New York: International Publishers,

Do We Have a Democracy
Words: 642 Length: 2 Document Type: Term Paper

21st Century American 'Democracy': The Best Government that Money Can Buy Within polarized, interest group-dominated 21st century United States life, most Americans still cling to the idea, despite abundant evidence to the contrary, that we live in a democracy. In today's America, however, that idea is more quaint than accurate. Instead, as the article suggests, America is more a pseudo-democracy than a real one, in which special interest groups (and, as

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now