As mentioned above, more and more people turn to organic food, which means the company must take advantage of this market expansion period. Even more, after the new organic smoothie will be strongly established in customers' buying preferences, it is recommended that the company develops other types of organic food.
When launching a new product, the marketing mix is very i8mportant, as well as controlling the launch and the immediate period. The target market for the new organic smoothie is consisted of individuals aged 14-60, with medium income, medium to high education, health oriented. It is recommended that the company continues this direction by developing a new organic smoothie for children, in order to cover all age groups.
Regarding the pricing strategy, it is recommended that the price for the new organic smoothie equals the average price practiced by competitors for their organic products. As mentioned in the introduction, if the rice is too low, customers will have doubts regarding the products quality, on the one hand. On the other hand, if the price is too high, potential customers might be reluctant to paying a higher price for a new product that they might not even like.
The distribution of the new product must follow a very short and flexible channel. This way, the time between production and consumption is reduced. Also, costs will also be significantly reduced, which will allow the company to establish an average market price for the new product.
The promotional campaign must be a very complex one. It must include the press, radio, television, cinema, outdoors advertising, print ads. In such conditions, the budget will be quite high. However, such a complex campaign will allow the new product to gather the required attention.
Product Concept Sheet
Company name: Orange Julius
Brand name: Orange Julius Smoothie
Product name: Orange Julius Organic Smoothie
Concept: nowadays, customers are more and more health-oriented. This includes special attention paid...
market communication plan for Divine Chocolate that produces chocolates for a noble cause of supporting the cocoa farmers of Ghana and promoting Fair Trade. The paper consists of an analysis of its business environment as well as a set of recommended strategies which it can use to beat the competition and effectively communicate its marketing messages to the most potential target customers. Divine Chocolate is one of the leading Fair
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