Marigold Hl Milk -- Consumer Behaviour
Marigold Milk
Various Marigold milk products are promoted as "Marigold HL Milk" and as "Marigold fresh Milk" in which the "HL" stands for "high-low" as a reference to the product's high nutritional value and low fat and lactose content. Clearly, this represents a marketing strategy designed to appeal to certain consumers (Howard, 2005), particularly those concerned with the nutritional value of the product. Generally, this promotional strategy suggests that the company recognizes a specific target audience for this particular milk product whereas it envisions a different target audience for its Fresh Milk. Young adults interested in their health and physical appearance are likely to respond to the promotional campaign for Marigold HL Milk whereas older adults and those more interested in the most natural or "wholesome" forms of food products are more likely to prefer Marigold Fresh Milk (Belch & Belch, 2006; Ogilvy, 1999).
Consumer Behaviour
Generally, consumers who are likely to be drawn to Marigold HL Milk products are adults who are concerned with their health and more specifically with the way that their health is affected by their nutritional choices. The various different...
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