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Management Ethics Current Ethical Issues Essay

The manager has a duty to the shareholders of both companies to increase profits, both for Dell and for Salesforce.com, Inc. At the same time, their primary ethical duty must still be to the consumer/customer, and there is definitely the risk of this duty being compromised by the addition of an external software system and company to promote and keep happy. Providing adequate direction and expectations to employees in Dell's customer relations department will also be heavily affected by this new partnership, and there is definitely an ethical imperative for the manager to provide an encouraging and productive work environment, and in order to this there will have to...

The package deal of hardware and software limits the amount of flexibility and choice for consumers. Of course, neither Dell nor Salesforce.com, Inc. is the only manufacturer of their respective products, so the ethical concerns of this partnership could potentially drive consumers away, to other companies entirely. Regardless, it is clear that the ethics of this deal must be accounted for in moving ahead with the partnership.

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One recent piece of news from the business world that illustrates many of these ethical issues is the announcement that Dell, which is primarily a hardware (specifically personal computer) manufacturer will embark on a new partnership with Salesforce.com Inc., a software manufacturer. Under the released terms of the partnership, which are incredibly vague, Dell will promote Salesforce.com, Inc.'s customer relationship software, and Salesforce.com, Inc. will be allowed to directly market and promote their products to Dell's customers (San Francisco Business Times 2009). This partnership, even without all of the details divulged, raises some serious ethical considerations for managers at both companies.

The fact that Dell has decided to promote another company's software as a part of its own business services activities means that customer service managers now have a more complex system of bosses and consumers to please, as the directness of Dell's own customer relations services has been disrupted (San Francisco Business Times 2009). The manager has a duty to the shareholders of both companies to increase profits, both for Dell and for Salesforce.com, Inc. At the same time, their primary ethical duty must still be to the consumer/customer, and there is definitely the risk of this duty being compromised by the addition of an external software system and company to promote and keep happy. Providing adequate direction and expectations to employees in Dell's customer relations department will also be heavily affected by this new partnership, and there is definitely an ethical imperative for the manager to provide an encouraging and productive work environment, and in order to this there will have to be a determination of which company to truly serve.

There are other non-managerial ethical issues that arise from this partnership, not the elast of which is the danger of a semi-monopoly when it comes to customer relationships. The package deal of hardware and software limits the amount of flexibility and choice for consumers. Of course, neither Dell nor Salesforce.com, Inc. is the only manufacturer of their respective products, so the ethical concerns of this partnership could potentially drive consumers away, to other companies entirely. Regardless, it is clear that the ethics of this deal must be accounted for in moving ahead with the partnership.
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