Verified Document

Management Distribution Channel Management Toys Term Paper

Cater for logistics, shipment issues when the retailer network expands / Time dilation.

Mere incentives offered by the retailers as compare to Super Market Giants.

The public and market repute of the retailer has to be thoroughly reviewed. The standards of the products aren't solely derived from its production standard; rather the mode of supply for the product also determines and influences its standards. Consumers are never good enough to conclude their remarks on the toy products by looking into the brand only; it's the manufacturers and consumer interface i.e. retailers in this case, who adversely shape and mould the thoughts and attitude of the consumers toward the product/brand.

The effective solution can be if the manufacturer voluntarily support and help the retailer to flourish and build the infrastructure required for optimized sales of the products. This possibility can only be appropriate provided that the manufacturers broaden the scope of its participation in the launch and distribution of the products. Although the method can contribute massively towards bulk profit and sale, as the manufacturers get the lead to standardizing and negotiating the...

The manufactures active participation and modification of its role contributes extensively towards high profit percentage. The manufacturers should then be termed as "manufact-tributor," this redefining of manufacturers' role, can contribute a great deal towards market expansion and accessibility. The "Category Killers" have evolved "Category Builders," a joint and well defined venture of manufacturers and distributors.
Advent of technology has lead towards availability and applicability of new modes for selling the brands. Online dealership can be practical solution; manufacturer within their network can introduce such a department which handles the dealing between the market and manufacturers. Online purchasing has turned out to be largest growing trade mode because of its effectiveness, reliability and direct linkages. The documentation, trade terms, profit ratios and other related terms and regulations that once used to be decided between the manufacturers and retailers can now be avoided. Thus now it's the manufactures only that make the profits and reign.

It's not the retailers who shape the future of the brand, it's now the company launches the entire brand, and handles the pre and post brand launch period. The public eyes are always set towards the purchase of ease that the manufacturer can offer, and if the producer succeeds in providing that comfort to the consumers, the sales will shoot up. The possible modes are plenty, exploring those means is as equal as exploiting those, because it's risky to apply latest modes, therefore the surrounding market should be viewed with bird's eye.

Cite this Document:
Copy Bibliography Citation

Related Documents

Distribution Levels Rolex Watches: Rolex Deploys an
Words: 578 Length: 2 Document Type: Essay

Distribution Levels Rolex watches: Rolex deploys an exclusive distribution strategy. Its high pricing is part of its appeal, given that wearing a Rolex signifies one's economic status. Rolexes can be bought at high-end jewelers, department stores, and select shopping areas which high-income consumers are likely to patronize. Coach purses: Coach similarly has an exclusive distribution strategy. They are expensive items of clothing, usually sold at select Coach retailers. These stores are often

Human Resources Management HRM Analysis
Words: 3167 Length: 8 Document Type: Essay

Human Resource Management Analysis - Case study of ASDA PLC Management of human resource or "people working in an organization" is the most acute problem that faces managers nowadays. Today, it is no doubt that this is the leading cause of worries that nearly every other organization has to contend with. When the effects of organizational culture and structure; or group, or an individual are considered in light of the performance

Wal-Mart and the Toy Industry
Words: 1401 Length: 5 Document Type: Term Paper

The combined sales from Wal-Mart and Toys 'R Us account for a smaller percentage than these other distribution channels. Another alternative may be to establish their own category killer store to replace Toys 'R Us. However, this is a risky move and is capital intensive. They would have to make certain that the market would be willing to accept this alternative. This alternative would require a heavy capital outlay and

TQM Total Quality Management Practices
Words: 1303 Length: 3 Document Type: Term Paper

Wal-Mart has implemented the principles of TQM and how well they are actually practicing them. Assessment of TQM Practices In today's competitive world of business the most important characteristics of any successful organization are employing people who have the right knowledge, skills, and abilities to ensure there organization stays afloat in the industry. For any organization to stay on top it must recognize the different components and behaviors that will in

Maxx Company -- Strategic Marketing Plan Tk
Words: 4400 Length: 15 Document Type: Essay

Maxx Company -- Strategic Marketing Plan TK Maxx Strategic Marketing Plan TK Maxx is expanding beyond the brick and mortar footprint that helped it rise to the top of retail operations in the United Kingdom. As with its competitors, TK Maxx has entered the mobile digital market and is implementing multiple distribution channels (McVey, 1960). The company has a clear target market that transcends the various channels over which its goods are

Marketing Plan for a Digital Books Publishing House
Words: 2708 Length: 8 Document Type: Marketing Plan

Digital Book Production Practical advice on publishing eBooks. Which digital formats and platforms to convert to... pdf, ePub, Kindle, etc.. Lipton (2014) in his study assessed the current norms of the digital printing industry with focus on publishing and copyrights in America and European Union. He reveals that popular eBook formats are few rounding up in single digit figures. In case of United States, the industry frontlines such as Amazon, Apple and Barnes

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now