Verified Document

Management Class 494, I Executive Summary Case Essay

Management class 494, I Executive Summary case title Nascar: A Branding Success. Marketting Strategy book O.C. Ferrel, I international student, I write summary formal words make an international student essay IA, I sounds weird write Executive summary a I write. NASCAR executive summary

NASCAR, short for The National Association for Stock Car Auto Racing, is a relatively small size firm, but which also has an increased importance within the national and international auto racing events. The success of the organization is based on several key features, including the dedication of the staff members to high quality operations and services, the wide reach of the company outside the geographic borders, but also, the strength of its marketing approach.

The marketing team of NASCAR is highly skilled and qualified, and, along the years, has produced some of the more successful measures to attracting the attention of the...

In other words, the result of the marketing efforts has been represented by the creation of a strong brand, which precedes the company worldwide, and guarantees the satisfaction of the audience, as well as the final success of the firm.
The branding strategy of NASCAR is generally complex, with efforts made in numerous directions. One important direction in this sense is represented by the efforts made by the company in order to link its image and reputation with other reputable firms. In this setting, NASCAR tried to unite forces with top economic agents, in a co-branding effort. This measure allowed the capitalization of the marketing efforts in the meaning that the companies joined forces and the result was that of a combined success.

Still, in spite of its branding success, the company is currently faced with the severe problem of the economic recession, which is…

Sources used in this document:
References:

Ferrell, O.C., Hartline, M., 2010, Marketing strategy, 5th edition, Cengage Learing
Cite this Document:
Copy Bibliography Citation

Related Documents

Wealth Disparity Executives As Owners Vs. Executives
Words: 3639 Length: 10 Document Type: Essay

Wealth Disparity Executives as owners vs. Executives as representatives Stock Options on wage growth Taxes on wage growth Inflation on wage growth Individual Wealth Education (Mutual Fund Fallacy) Financial Education A very contentious issue arising within public domain is that of compensation and its repercussions on overall society. Over the past 3 decades executive compensation has ballooned while the average worker continues to see only modest gains in income. The average annual earnings of the top 1%

Change Management in Healthcare Organizations
Words: 16366 Length: 42 Document Type: Multiple Chapters

1.3. Summary of argument, Hypothesis The role of leadership styles and their applicability to the success or failure of mergers, acquisitions and alliances is the focus of this research. Any leadership study, to be relevant, must also focus on the needs of those served by the organizations studies. That is why in the proposed Change Management Equilibrium Model have customer-driven processes at their center or core. The focus of the research

Wide Web Is Available Around
Words: 14250 Length: 52 Document Type: Term Paper

The reward for the effort of learning is access to a vocabulary that is shared by a very large population across all industries globally" (p. 214). Moreover, according to Bell, because UML is a language rather than a methodology, practitioners who are familiar with UML can join a project at any point from anywhere in the world and become productive right away. Therefore, Web applications that are built using

Dell Company Thank You for
Words: 2030 Length: 7 Document Type: Term Paper

This helps to provide a higher level of value to charitable organizations and encourages volunteerism on an ongoing basis. But One Dell: One Community is more than just volunteering. Dell have been introduce some special edition laptop in Malaysia like studio 14 and 15 which comes with some artistic style designed by Mike Ming, Derek Welch, Andrea Rosenberger and (PRODUCT) RED. All this laptop offers 10+ original designs for customers

Stressful Organizations and Worker Morale
Words: 8734 Length: 10 Document Type: Essay

Occupational Stress and Scientific MonitoringElena Georgiou*AbstractThe aim of this project was to review evidence available on occupational stress and how it can be monitored scientifically. Closed-ended questionnaires were used to obtain data from 150 participants. Data was analyzed using OLS (Ordinary Least Squares) regression analysis. Data included the demographic background of participants: age, sex, and their occupational background. From the demographic background, all participants (150) were literate where more than

Applying Servant Leadership Within a
Words: 30193 Length: 109 Document Type: Thesis

Furthermore, when groups began people naturally turned to the group leader for direction and advice. It would be accurate to state that most of the relating was to the group leader at that point. However, by exercising linking behavior, I was able to get the group members to look to each other for understanding and help. Initially, I had to point out when people were saying things that would indicate

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now