Comparison to Airbus
Boeing is headquartered in Chicago and Airbus is headquartered in Toulouse. Boeing was founded 54 years sooner than Airbus. It numbers over 166,000 employees, whereas Airbus only numbers 48,500. Boeing's net sales for fiscal year 2002 amounted to a total of $54 billion, Airbus' were less than half ($24 billion). The American company has a total of 14,000 aircrafts on the market; Airbus' aircrafts do not exceed 3,000. Boeing also holds other six units, whereas Airbus holds no additional units.
8. Boeing 787 Dreamliner vs. Airbus A380
The new Boeing aircraft 787 Dreamliner is the company's latest airplane and it is designed to be safer, offer travellers more comfort, consume less fuel (by 20%) and increase its luggage capacity by 40 up to 60%. The Airbus A 380 is the largest airplane on the market, being able to transport up to 800 people at one flight. However the aircraft is a significant innovation and a technological wonder, it does not entirely satisfy the customers' needs.
9. Recommend Changes to Remain Competitive
The main thing Boeing ought to change is their perception of themselves. As such, they should not take for granted their position as international leader but they should work harder to improve their existent aircrafts and design new and better ones. Then, they should implement several human resource strategies in order to increase employees' loyalty to the company.
Bibliography
Boeing Website, http://www.boeing.com, last accessed on November 6, 2007
International Directory of Company Histories, Vol. 32. St. James Press,...
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