The two basics to keep in mind is that managerial accounting should be used early and often and not just internal stakeholders should be heeded and listened to (Tutor2U.net, 2013).
Conclusion
In conclusion, Thai Airlines would benefit greatly from an entrenched and well-managed managerial accounting framework. It should supplement and complement both the financial accounting mechanisms of Thai Airlines as well as general process management, general product management, marketing, other accounting matters and general business decision making for Thai Airlines. Part and parcel of all of that is integrating stakeholder's expectations and conversely managing the expectations and perceptions of those same stakeholders is also vital on a number of levels. However, if all of the above is managed and managed well, then the outcomes for firms like Thai Airlines that use managerial accounting effectively will tend to be very good.
References
Holtzman, M. (2013, May 12). Managerial Accounting for Dummies Cheat Sheet - for Dummies . How-to Help and Videos - for Dummies. Retrieved May 12, 2013, from http://www.dummies.com/how-to/content/managerial-accounting-for-dummies-cheat-sheet.html
Singha Beer International. (2013, May 14). Singha Beer International. Singha Beer International. Retrieved May 14, 2013, from http://www.singhabeer.com/
Tutor2u.net. (2013, May 12). Accounting - Introduction to Stakeholders. tutor2u | Economics | Business Studies | Politics | Sociology | History | Law | Marketing | Accounting | Business Strategy. Retrieved May 12, 2013, from http://www.tutor2u.net/business/accounts/stakeholder_theory.htm
ZeePedia.com. (2013, May 12). Functions of management: Planning Organizing Motivating Staffing Strategic Management Business Management . Management Marketing HRM Computer Science Medical. Retrieved May 12, 2013, from http://www.zeepedia.com/read.php?functions_of_management_
planning_organizing_motivating_staffing_strategic_management&b=58&c=13
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