Verified Document

Making Malls Viable Again Case Study

¶ … Mall of America: A case study Why has the Mall of America been such a marketing success so far?

Although malls are often criticized as generic entities, the Mall of America has distinguished itself as unique from its competitors not only because of its sheer size but also because of the various entertainment and hospitality options it encompasses. It offers a host of theme parks and 'concept stores' as well as venues for commercial and personal entertainment. It has even spread out into hotels, spas, museum space, classrooms and convention halls. The Mall has the option for smaller entrepreneurs to purchase a kiosk for a limited time to sell their wares, further diversifying the available shopping experiences.

Q2. What (a) retail and (b) consumer trends have occurred since Mall of America was opened in 1992 that it should consider when making future plans?

When the Mall...

Now, particularly for traditional 'mall stores' like the Gap, people often search for sales and use the ease of Internet shopping rather than go to a physical store. The Mall's emphasis on the hands-on experience of shopping combined with non-retail event marketing has enabled it to remain financially healthy and focusing on these aspects of the experience rather than simply opening up more traditional stores seems wise.
Q3. (a) What criteria should Mall of America use in adding new facilities to its complex? (b) Evaluate (1) retail stores, (2) entertainment offerings, and (3) hotels on these criteria.

The Mall should look for facilities that will make shopping at the Mall attractive to persons desiring something more than a pure retail experience. Offering retail stores that have 'something different' that cannot be obtained through the Internet…

Cite this Document:
Copy Bibliography Citation

Related Documents

American Mall Americana Mall Is
Words: 740 Length: 3 Document Type: Research Paper

it's created in an open land in a good environment. It also received a full support from City government which has been working with the developer around the clock to ensure the project is successful. This due to the fact the city of Glendale has been pushing for the demolishing of other premises for its expansion. The City of Glendale received a boost in tourist industry with many people flocking

Decision Making Barnes and Noble Inc. Is
Words: 2828 Length: 10 Document Type: Essay

Decision Making Barnes and Noble Inc. is one of the most successful bookstores in the world. The company operates throughout the United States and boasts roomy inviting stores. In addition to books, the company also sells DVDs and music. The company operates both brick and mortar stores and it is also the largest internet bookstore. Furthermore, Barnes & Noble, Inc. is a Fortune 500 company and the largest bookseller in the

Sustainability for the Planet and
Words: 4827 Length: 10 Document Type: Term Paper

The biggest problem with maintaining sustainable fisheries levels around the world is gaining the cooperation of other counties. Many other countries, such as Japan and some European nations do not comply with sustainable fishery practices, which means they are depleting the fisheries at a more rapid rate than countries who do comply, and they could fish many species into extinction. However, many countries besides the United States understand the

How Macys Can Avoid Bankruptcy
Words: 4076 Length: 14 Document Type: Essay

Executive Summary and IntroductionThe retail industry is undergoing fundamental change as it relates to business operations. Advances in technology, product offerings, logistics, and data have all creating significant headwinds for incumbent retail players. From a technology perspective, the internet has provided consumers with much more pricing power then in prior business cycles. Consumers have many more options to cater to their demands. As such retailers have lost significant pricing power

Strategic Management: Competing With Apple
Words: 870 Length: 3 Document Type: Term Paper

However the lack of stability in these partnerships is a major weakness for the company today. In 2008, Apple released the following graphic illustrating just how pervasive they believed video-based devices would be, which clearly makes the value of digital content providers critical to their future business model. Market Assessment of Video-Capable iPods source: (Apple Investor Relations, 2008). Implementation: Apple will need to work closely with their research and development team to

Starbuck's Case Study Briefly Describe
Words: 3967 Length: 14 Document Type: Term Paper

A fourth foundational element is the strength of the Starbucks brand itself and is ubiquity globally. As a result of rapid and well-defined strategies for opening up retail stores, Starbucks is now considered one of the most preeminent and strongest brands globally. Starbucks has generated the strength of their brand through combining high-quality coffee and tea beverages with the third-place concept to generate customer loyalty and world-of-mouth among customers and their

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now