A company that desires to exist, prosper and remain competitive in the industry it operates must formulate a strategic plan defining how it will carry out its activities geared towards the realization of it goals. Such a strategic plan as seen in this study contains the mission and vision of the company in question. This study focuses on Roland Beer Company. The study in this section outlines the core values to be observed by the company as it seeks to control the market.
Conceptualizing a Business
Strategic plan for Roland Beer Company
Definition of business
Roland Beer Company is a global company that will be concerned with manufacture and sell of beer and other beverages related to beers in the world. A number of beer companies have been established in the world without immediate success. Roland Beer Company is dedicated to exploring on various needs and preferences of the people in order to yield to their tastes and preferences. Beer is a global product that has an established base in the global and local market. The birth of Roland Beer Company will spur growth and development of many other businesses and organizations within the region that will host the company. Roland Beer Company will be made up of various departments that work towards developing a successful business body that renders success to the organization.
Vision
Roland Beer Company will have a vision statement. The vision statement involves a closer exemplification of the objectives and goals anticipated by the company. Apart from benefiting its procedures, Roland Beer Company desires to influence change within the surrounding environment and the world as a whole. Roland Beer Company has a vision of becoming a global hit and success in the manufacture and supply of beer and other related products. The vision of the company is guided by the need to bring change to the present state of beer consumption among customers in the market.
Vision statement is a determination of the various approaches to be explored by Roland Beer Company. In most cases, the company has studied a number of developments that are likely to yield fruit to the stakeholders and society as a whole. For instance, before the company conceives its ideas and vision statement, it looked at the possibility of influencing positive health and refreshment among the human society. After thorough study and exploration, the company decided to dwell on the need to have a global facet that will manufacture and trade beer products.
Mission statement
The vision statement of Roland Beer Company is related to its mission statement. Nonetheless, the mission statement spells the various actions and responsibilities that will be undertaken by the company in order to achieve its vision. For instance, the mission of Roland Beer Company is to explore, influence, and bring positive change concerning consumption of beer in the society. The company perceives an opportunity in introducing various brands and avenues for creating a positive perception among people who consume beer in the world. The mission statement explains the steps that will be taken by the company in trying to achieve its set goals and objectives in the market. The company seeks to be the best option in the market as regards production and trading of beer and its related products in the market (McKinney, 2003).
Guiding principles or values
Culture
Culture is critical to the establishment, stability, and continuity of Roland Beer Company existence in the market. Part of the mission and vision statements is to have a coherent move that will propel the company to explore and live within a simple avenue of productivity in the market. In order to realize its goal and objectives, Roland Beer Company will have a cultural heritage. Within Roland Beer Company, productivity will be expected to be on the rise. Productivity involves other parameters of growth like renewing of brands after every year, creation of more awareness avenues in the market, creation of customer portals that will encourage commitment and embrace of the company's products by the customers, and improvement of worker qualities through training and other motivational undertakings (friendly, 2012).
Cultural practices will be directed at increasing production and exploring new avenues of expanding the business. Avenues that create change among consumers in the market exist within the goals of Roland Beer Company. For instance, the company will be conducting annual rituals and talent explorations among consumers. Part of the cultural heritages will be appreciated by the company through production and issuance of awards in the market.
Ethics
Ethics is connotations of equitable existence and production within the organization. The company will appreciate ethical exemplifications. In most cases, the company will involve teachings and seminarian sessions that will impart ethics to the people in the society. Some of the ethical aspects to be appreciated by the company will be:
Love
Integrity
Faith
Hard work
Determination
Resilience
Creativity
Piety
These ethical connotations will be appreciated among members, most of which will start from the stakeholders, employees, and consumers within the company.
Social responsibility
It will be the responsibility of Roland Beer Company to foster social health, security, and stability through its products and services. The services and products will be delivered to customers in the market. These customers will explore more avenues of creativity and positive influence of the immediate society. The company will undertake a number of responsibilities from the society. For instance, the company will be responsible for fostering health of the environment. Roland Beer Company will ensure it preserves the interests of the immediate environment.
How the vision, mission and values guide the strategic direction
Ethics, vision, mission, and objectives will guide the strategic direction of Roland Beer Company. Vision will ensure that the company dwells on avenues that yield planned objectives within the company. For instance, vision statement will act as a guide in achieving every facet within the objectives of the company. The company desires to influence positive perception over beer and other related products in the company. The mission statement spells the right steps to be taken by the company in order to achieve the set goals and objectives. For instance, the mission statement will ensure that the company does not involve in activities that do not contribute to the objectives and goals set by the company.
On the other hand, the values a value systems act as rudimentary measures that dictate the direction and intention of the clients and employees within Roland Beer Company. Employees will be expected to perform to the best of the company. Nonetheless, the values will act as guiding mechanisms that will ensure workers and clients operate within the required legal frameworks and other ethical perceptions in the society. Beer is a product that has a number of influences on the lifestyle and behaviour of people within the society. The ethics and other values within the company will ensure that piety and humanness are respected at all respects in the company.
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