e-Commerce
MAJOR STRATEGIC ISSUES OF FACEBOOK
Identify the major strategic issues of Facebook
Facebook strategically aimed creating a platform for social interactivity in the internet. The team used the existing website technology to facilitate this interaction. In order to expand into new markets without losing what originally made it popular, Facebook must ensure that the new products are connected to its original idea in one way or the other. For instance, as an advertising tool, Facebook should make sure that corporate and businesspersons who need marketing own Facebook accounts where people connect with them.
Major Characteristics of Web 2.0
Allows web-based applications to be accessed from any place
Simple applications are used to solve specified problems
Its value is more anchored on the content rather than the software used to display the same content.
Sharing of data is straightforward.
Is uses a bottom-up distribution pattern rather than top-down.
User friendly as it allows both the employees and customers to use it on their own.
The social tools enhance collaboration among people as it allows editing, categorization, and promote information.
Enhances network effects: the higher the number of contributors, the better the content
Advantages of Web 2.0
Has facilitated free information flow thus allowing internet users to share...
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