¶ … 2008 Election
Facebook and Presidential Elections
In a recent article for The Christian Science Monitor, writer Gloria Goodale called President Obama "the undeniable king of digital outreach" in the 2008 election (Goodale n.pag.). No candidate before him had had access to the kind of technology available to Mr. Obama and none of his contemporaries made use of the new social media quite like he did. His campaign's use of Facebook separated candidate Obama from the pack during the primaries, although both Mr. Obama and Republican rival John McCain used Facebook during the presidential race. Social media changed the face of the 2008 election and ensured its role on the political scene of the future.
Because Facebook is still relatively new and has only been available during one presidential campaign, little research has been done on its efficacy. Data from Pew Internet reveal that sixty-five percent of social network site (SNS) users -- including YouTube, Facebook, Twitter and MySpace -- in the 18-29 age group engaged in at least one of fie political activities on...
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