¶ … worlds they create for us: The similar yet different worlds of female and male fitness of "Shape" for women and "Men's Health"
In answering the question, what worlds do magazines create for their readership, one must first ask, whom is the readership? In an increasingly niche-specific and targeted market base, through the use of direct mail, the Internet, and a better ability to target specific and desirable segments of the population, it may seem anachronistic to speak of what is simply a women's magazine or a men's magazine. The most fair way thus to compare male and female magazines thus may not be to speciously complain that a magazine such as "Good Housekeeping," targeted at stay-at-home women with children, does not present as many helpful suggested bits of career and 'going out on the town' advice such as "Esquire." Rather, it is to take two parallel magazines, such as "Shape" and "Men's Health," with similar market bases that target women and men with similar interests and from similar lifestyles and age groups and to compare the different ways the magazines conceptualizes its readership and the magazine's advertising attempts to influence the targeting reading populations, despite the mutual parallel between the target audiences in its interests in living a fit lifestyle.
Both magazines discuss fitness, nutrition, going out, and what to wear when working out and going out on a monthly basis, in both male and female incarnations. One of the most pernicious stereotypes that cling to women's magazines, as noted by Mary Kay Blakely, in her essay, "Help or Hindrance? Women's Magazines Offer Readers Little Fear, Failure" is that such women's-targeted magazines...
Source: German Propaganda Archive, Calvin University This poster translates: "Unshakable, determined to fight, certain of victory! "(German Propaganda Archive). Typical themes in German Propaganda posters were anti-Semitism, a call to the labor force, support and loyalty for Hitler, paper and clothing drives, as well as special programs, such as programs to send children to the countryside for safety. Many of the themes overlapped with American messages. However, as one examines the collection
Creating Sales * This is a Sample of What a Harvard-Style Title Page Should Look Like Best Practices for Creating New Sales in a Foreign Market Location Hangzhou Tongheng European Market Ukraine Best Practices for Creating New Sales in a Foreign Market This research paper is designed to look at the expansion that Hangzhou Yongheng hopes to make into markets in the Ukraine and how that expansion will work. The goal of the manufacturer is to produce a
. Lack of tax incentives for infrastructure development including broadband penetration. The key elements of the infrastructure including electricity, telephone and internet service are at time unpredictable in their performance. The biggest weakness of India today is its infrastructure, and with only 30% of the workforce relying on communications links to other nations, India will be forced to spend greater and greater percentages of their GNP on making their infrastructure world class. . Growth of Instant Messaging and
Conscription From the beginning of the war, there had been some variation in the Canadian attitude toward the conflict. Canada never questioned the legitimacy of the war and did not question the need for Canadian participation. There were differences of opinion, though, concerning how extensive the Canadian contribution should be. These variations affected the response to calls for enlistment and divided the country as the towns were more willing than the
Seuss and WWII The political themes exposed in the WWII political cartoons of Dr. Seuss, or Theodor Seuss Geisel, influenced a number of his later works of children's literature. Seuss' Editorial Cartoons in WWII PM Magazine Seuss and Japanese-Americans First PM Magazine Cartoon, Virgino Gayda May 19, 1941 Hitler Cartoon July 16, 1941 Isolationist Cartoon F. The Influence of Seuss' Editorial Cartoons Political Aspects of Seuss' Children's Literature Recreation of PM Magazine Characters in Children's Literature Yertle the Turtle and Other
Women and water in India. In the villages of North Gujarat in India, so much groundwater has been removed that water supplies are now becoming scarce, according to Bhawana Upadhyay, writing in the journal Agriculture and Human Values. Women in North Gujarat are basically looked upon as "…domestic water users while men are seen as productive water users, despite the fact that women make significant use of water for productive
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