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Macroeconomic Indicators Select Macro-Economic Indicators Feel Greatest Essay

Macroeconomic Indicators Select macro-economic indicators feel greatest impact operations / planning DirecTV. Remember economic indicator measures a change general a specific aspect economy assessing macro-economic change chosen affects DirecTV Satellite Company.

DirecTV Satellite

DirecTV Satellite Company specializes in providing digital satellite broadcasting service in the Latin America and the United States. It has a customer base close to 20 million subscribers offering 1800 channels, various movie and sports packages, High definition channels, and capabilities of DVR.

Macroeconomic Indicators

Gross domestic Product GDP

Gross domestic is a core macro economic indicator that measures the total economic output for an economy. GDP gives the measure of all goods and services realized within a country for a given time period. As a macro economic indicator, it gives the earning per year in the economy thereby, indicating the health of...

The breakdown of components in GDP figures easily shows consumption patterns of a country. DirecTV Satellite Company can use this figures to determine the sectors of the economy to target for their service provision. GDP as an indicator will serve to show the potential and sustainability of the service provision in the economy Wickens, 2008()
Consumer Price index

Consumer price index is a benchmark to show variations in price of products consumer use on a daily basis. It is acts as a guide to the levels of inflation in an economy and therefore, useful to investors to have an idea of how their products will fair in the market. Consumer Price index will give an idea of how the demand for products is likely to shift given changes in the price of…

Sources used in this document:
References

Mankiw, N. (2002). Principals of Economics. Stamford, U.S.: Thomson Learning.

Oxelheim, L. (2003). Macroeconomic Variables and Corporate Performance. Financial Analysts Journal, 59(4), 36-50.

Wickens, M. (2008). Macroeconomic Theory: A Dynamic General Equilibrium Approach. Princeton University Press.
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