Macro and Micro Environment About

Macro and Micro Environment About the West End in London

Macro and Microenvironment about the West End in London

Political forces -- the UK Government is eager to support the national industries to regain their status lost due to the economic crisis and the organizations in the West End of London could benefit from both financial as well as non-financial incentives

Economic features -- the current economic crisis is threatening the stability of the companies, but it also impacts its competition; economic recession can be a prosperous time provided that the environmental opportunities and identified and seized; the national currency remains among the strongest at a global level, meaning that international operations could also be extended without financial threats.

Socio-cultural forces -- demand from the population is reduced due to the crisis; however, the region is filled with tourist attractions that raise the interest of both locals as well as foreigners; the rich culture of the West End could be exploited to generate additional benefits.

Technological forces -- numerous technological advancements have been made that allow the organizations to increase their operational efficiency, market coverage, quality of products and services, all to lead in superior levels of profitability.