This is problematic, because many are occurring because the planes are not full; leaving their passengers stranded at airports or forced to find other accommodations. This is significant, because this information can be used to show how some Thai's, were flying Air Asia based upon their low cost fares. However, once their flight has been continuously cancelled, is when many are becoming unhappy with the low cost service. This is important, because this information can be used to show another factor; that could be affecting someone's decision to fly on an LCC or FSC. Where, the lower fares and fewer frills are an advantage that they have over FSC's. Yet, when you factor in issues such as unexpected cancelations; these lack of services and sudden changes could be a turn off for many consumers.
Questions / Hypothesis
Given the obvious disparities between the overall advantages and disadvantages that both airlines are offering (in one way or another), means that consumer will pick a particular carrier based on a number of different factors. These could be based on a single factor or a combination of variables such as: low air fares, lots of services, on time flights / departures and helpful customer services. This leads to the hypothesis, that customers will fly with a particular carrier based upon: any previous experiences with an airline, affordability and comfort. To determine the accuracy of the hypothesis a number of different questions will be answered including: what factors will affect Thai customer tastes about what airline they choose? Are there any negative or positive experiences that are affecting this decision? Are there specific levels of service or amenities that customers require? Are there any issues that could affect customer perceptions of either airline?
Methodology
The methodology that will be utilized is sampling. This is when you are selecting a small sample of the population and surveying their opinions, to make a larger evaluation of the underlying trends that are occurring. (Sampling 2010) The way that the sample will be collected for the dissertation is through focus groups and online questionnaires. These two methods will establish two independent procedures for collecting the data. This will allow for greater accuracy, by collecting the information from more than one type of sampling method.
Clearly, both Thai Air Asia and Thai Airways represent two different models that have emerged in airline industry, LCC's and FSC's. Where, both are trying to offer customers the lowest fares. The difference is how various services are provided, with Thai Air Asia offering: fee-based services that will go above and beyond what some of the FSC's currently have. When you combine this with the low cost airfares, it appears as if the LCC's are offering the most value. However, there have been complaints of frequent cancelations, because the plane is not full, which leaves many customers in an awkward position. While Thai Airways; offers a variety of different services to customers. At the same time, they are offering competitive fares, in comparison...
At the same time, it will help to identify what issues will shape the future of air passenger transportation in Asia. 1.6: Hypothesis The introduction of LCCs in the North American and European markets started a trend that is beginning to unfold in Asia (with the birth of Asian-based LCCs). Part of this is in response to the increases in passenger traffic and the effects of globalization. However, there have been
Low Cost Airline in Thailand The Study on Improvement of Low Cost Airline in Thailand Geography of Thailand Nature of Airlines Variables under Study The Profitability of Low Cost Airlines in Thailand Thai Economy Operating Results, Selected Airlines, Financial Year 1999 The Economies of Scale Attained By Airline Industry Human Resource Practices The future of low cost Thailand Airlines Contrasting Qualities of State Owned and Non-State Owned Airlines The Study on Improvement of Low Cost Airline in Thailand Thailand is a global
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