Entrepreneurship: Growth Plan Report
Business Overview
Geetha Jayarman and her business venture thus far have had a unique and interesting value proposition in which she has created for her consumers. She has created many food items that are distributed and sold through various distribution channels that all incorporate many of the new trends that are developing within the healthy eating phenomenon that is sweeping the entire U.S. to a greater or lesser extent. Strategic management can be defined as the process of formulation and implementation of the company objectives and goals which are made keeping in mind the resources available with the company and the internal and external environment that the company is functioning in (David, 2005). Thereby strategy can be defined as the course of action that a company develops with the optimum use of resources with the aim of achieving its long-term goals. The three businesses that Jayarman has experience in all seem complimentary and there is the opportunity for each of the businesses to create economies of scale within a diversification strategy.
There are also other developments in the food industry that she has also been able to capitalize on -- such as fast casual. Fast casual is an alternative to the traditional fast food channels that have increasingly become targets for negative publicity. The fast casual option gives customers any alternative that is vastly healthier than what the fast food chains can offer. Furthermore, the strategy for the entrepreneur will undoubtedly incorporate a diversification strategy as the company is targeting similar consumer preferences in different market segments of the larger food industry.
There are two primary social drivers that have subsidized a great deal of the success that businesses operating in these specific niches have experienced in recent years. The first is that in general consumers are becoming more health conscious as well as becoming...
Webvan Case Analysis This analysis will consider the Webvan strategy and its market position to serve as a basis for recommendations to Webvan's management team. Webvan was once the largest online grocery enterprise in the United States. However it is now considered a classic large investment failure despite the fact that the total industry volume was over one billion dollars per year while the online segment was over two hundred million
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