¶ … Lipo Down Plan
Outline of MarCom Campaign- The Republic of Singapore is a SE Asian City State known for its strong commitment to education, modernization, and cleanliness. Over 5 million people live in Singapore, boasting the 3rd highest per capita income of almost $60,000 International dollars. The population is vital, median of 37 years old 87% home ownership and one of the highest mobile phone subscriber densities in the world (Key Demographic Indicators, 2012). All of this contributes to a large number of people who are modern, image conscious, tuned into the modern world of social networking, technologically adept, educated, and consistent with a population with disposable income. Body image is of the upmost importance to a large percentage of Singaporeans; both male and female, but particularly females. Lipo-Down is a natural supplement made from Japanese Wakame Seaweed with the purported benefits of burning fat cells 24/7. While sales of weight management products have dropped, they are still a $36 million (Singapore) market with significant niches already in place (Euromonitor, 2011).
For LipoDown, the communications plan will consist of press (releases, events, etc.), training seminars, collateral, print and media ads, and if budget allows, educational television commercials. These will be focused on the criteria of the buying/selling stages below.
Part 2 -- Identification of MarCom techniques
Awareness
Credibility
Interest
Preference
Selection
Loyalty
Press briefing
Infomercials
Web sites
Trade...
Singapore is a small Asian state that has made tremendous progress in the last decades in economic and financial terms and is one of the most attractive countries to invest in. The government has strongly promoted an administrative model with reduced governmental involvement, liberalizing sectors and encouraging foreign investments. As a consequence, the country scores highly in all or most of the reports that analyze the ease of doing business. Singapore
Singapore has long built its economy on its strategic positioning for trade. The country is now home to the world's second-largest container port according to the World Shipping Council (2013). The country's position as a leading trade makes it a natural place to find solutions to global supply chain issues, and has also encouraged a significant amount of foreign direct investment in the country. Foreign companies have set up shop
Singapore has no capital gains tax, no estate duty, a one-tier tax system, low corporate taxes, low personal taxes, and also a low Goods and Services Tax (GST). In spite of Singapore's low tax collection rate, and in spite of the fact that Singapore has no natural resources, the country remains one of the richest in the world. Singapore has no foreign debt, high government revenues, and a "consistently positive
Singapore MNCs Singapore as a Destination for Multinational Corporations (MNCs) Today, the Southeast Asia region have emerged as a collective of conflicting and developing states to serve as a global hub for international business operations. The continually growing emphasis on globalization and trade liberalization between the western and eastern spheres is having a determinant impact on the outlook for such nations as Vietnam, Cambodia, Thailand and Laos. And most particularly, as Southeast
Singapore Airlines has built a reputation as one of the best service providers in the airline industry, and has made this reputation an integral component of its marketing strategy (Skytrax, 2012). The company scores five stars and is one of just a handful of airlines in the world to do so. In order to achieve service excellent, Singapore Airlines draws on a number of strengths. The company has cultivated strengths
SINGAPORE TRANSNATIONAL ISSUE IN THE COUNTRY Type of Governmental Structure in Singapore Singapore, a sovereign republic; officially termed Republic of Singapore, is governed under the constitution of 1959 as amended, utilizes a parliamentary form of government. [footnoteRef:1] Administrative Divisions of Government in Singapore [1: "Singapore." The Columbia Encyclopedia, Sixth Edition. The Gale Group Inc. (2008). http://www.highbeam.com/doc/1E1-Singapor.html (accessed February 11, 2011).] The people elect the president, head of state, is for a six-year term. The president,
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