casts light upon the unethical practices carried out in the domain of marketing strategy. The paper identifies basic ethical issues explaining how customers are trapped and they lose confidence in the organizations and their marketing campaigns. Marketing is considered as the backbone of a business organization which enables it to communicate with the customers. It is an unquestioned fact that business is driven by the customers who are primary revenue

3. I do not think that Infosys' "holistic" compensation system is an appropriate means of motivation for sales people. That compensation system is designed for software engineers and other programmers. If you consider the hierarchy of human needs, sales people are driven by two particular types of needs -- one is money (status) and the other is achievement. The emotional aspect is intended to meet social needs, but the majority

The questionnaires for the purpose of this particular study were completed by 179 participants. The gender preference breakdown of the participants included 60 lesbians, 45 heterosexual females, 39 heterosexual males and 37 gay males (Harkless, Blaine, 2005). When the study was completed and the data went through analysis it was found that gay men and lesbian women reported a higher degree of post relationship involvement with their former partners than heterosexual

The crux of this challenge however is the distribution and fulfillment system, an area Amazon.com for example had streamlined for low-quantity orders before ever launching their website and online store. This equates to what Elberse and Oberholzer-Gee (2006) mention as the ability of online retailers to in effect feed the creation of long-tail markets by representing thousands of products online and fulfilling them through synchronized order management and supply

The last century has seen an increase in the level of international purchases which has been supported by the developments in transportation and technology. Goods can move faster than before with developments in logistics. The negotiation and forming contracts for purchase with companies and communicate with potential suppliers in distant countries is also easier than in the past with the internet and tools such as video conferencing and emails.

This also implies inadequacies in fiscal sustainability, which influences investments in private sectors. The second channel happens through the level, composition and quality involved within the public investment, which shows the level at which the public investment replaces the private investments (Schmidt- Hebbel, Serven, & Solimano, 1996). The final channel regards the level of taxation on the corporate earnings and the rules applicable in depreciations. There have been arguments that fiscal policy