Another threat is represented by the rapid advancement of technology, which forces LG Mobile Company to invest large sums of money into product development. Additionally, there is also the threat of competition and the threat of continually changing customer demands.
At the level of opportunities, the first of these includes the technologic development which allows LG to quickly integrate new features into its products and better serve customer needs. Also, in the context of globalization and opening boundaries, an important opportunity is represented by the fact that the country can cross borders and sell its products into numerous countries.
3. Internal strengths and weaknesses
At the level of the internal features, the most important strength refers to the fact that LG Mobile Company is an integrant part of the LG Corporation. This means that LG Mobile -- on its own, but also as part of the LG Corporation -- possesses vast financial resources, enjoys the trust of the population and possesses a strong brand. Also, one important strength is represented by the skills and commitments of the LG staffs, who are dedicated to their profession and who drive innovation at the company.
In terms of the weaknesses, these revolve around the relative slowness with which LG has entered the mobile industry....
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