Not only are the campaigns coherent, but they also support each other and the essential key concepts, represented by the characteristics of the brand: social awareness and implication, innovation, the ability to do anything, the belief in people and their potential to achieve their dreams. The main weakness that the approach to PR and advertising is the repeated focus on the concepts of innovation and social responsibility without insisting

Cell Phones for Outside Salesman Proposal Letter Dear Sir: The objective of this letter is to propose that our pharmaceutical sales team be brought into the twenty first century by becoming equipped with company sponsored cell phones. The initiative will meet the company's high standards of ethics and integrity and would increase our ability to meet the responsibility we have to our customers, their families, our employees, the environment and to the societies

For instance, in a hot market, with a highly desirable home, For Sale By Owner may be the most profitable option, foregoing any realtor fees, and retaining much of the selling price. However, if something goes wrong, this equation could quickly turn to favor the protection of a realtor. The following chart summarizes the advantages and disadvantages of both selling methods. It uses a $300,000 home and several assumptions

Dr. Philip G. Zimbardo has been a professor of Psychology at Stanford University since 1968 and is one of this nation's most famous psychological researchers. In 1970, his Stanford Prison Experiment dramatically illustrated the capacity of ordinary individuals to develop abusive and even sadistic impulses in a classic experiment that has been widely taught to undergraduate Psychology students for nearly four decades. More recently, Dr. Zimbardo was enlisted by the