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If I were on the jury, I would work out the substantiality of the nature of the defect and the reasonableness of the number of attempts allowed by the consumer by following the guidelines of Maryland’s lemon law. As the Council of Better Business Bureaus (2009) shows, “the lemon law covers any defect or condition that is covered by the warranty, presently exists, and substantially impairs the use and market value of the motor vehicle to the consumer” (p. 1). Moreover, there is legal precedent for these parameters, set by Laing v. Volkswagen of America, Inc., 180 Md. App. 136 (2008), Zitterbart v. American Suzuki Motor Corp., 495 A.2d 372 (Md. Ct. Spec. App. 2008), and Evans v. General Motors Corp., 459 F.Supp. 2d 407 (D. Md. 2006).
In other words, to determine whether or not the nature of the defect is substantial, it should first be determined whether the defect is covered by the warranty. It should then be determined that the defect presently exists, and it should be shown that the defect substantially impairs the use and market value of the vehicle to the consumer. As substantial is a rather qualitative term and somewhat subjective at that, the first two conditions are the most important ones and should bear the bulk of consideration. If the owner feels that the defect is also substantial enough that the market value of the vehicle is impacted, this should be accepted at face value as there is no...
The corporation or seller could benefit by developing marketing strategies prior to consumer reviews being available online. Seller Response to Novice and Expert Consumers Before allowing consumers to post product reviews on a corporations or sellers website, the seller should consider the size of the segments of expert consumers and novice consumers. For example, the seller may benefit from selling certain products if a significant number of expert consumers exist, especially
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