The means by which the company could enhance its public perception are countless, having however the downside of requesting sustained financial investments.
A first means by which the new leading team could implement change and improve the company's perception is that of developing and implementing strong media campaigns. These campaigns would be constructed on the visionary ideas of the late Don Ruiz and would point out the benefits of the healthier products obtained through biotechnology. These campaigns would have a twofold benefit in the meaning that they would, on the one hand, familiarize the public with the company and improve its reputations, but on the other hand, they would also familiarize the customer base with the products, generating as such increasing levels of demand for the Gene One products and services.
The second means by which Gene One could enhance its public perception is that of becoming more involved in the well-being of the communities in which it operates. Some examples of how the biotechnology firm could gain not only the acceptance, but also the praises, of the community is that of allocating funds to social endeavors. The company could for instance offer sponsorships to local social events such as celebrations or sporting events. They could also offer grants to highly skilled young pupils who do not have the material possibilities to continue their studies.
(3) Attention to financials
The next change to be implemented is that of an intense focus on the financial characteristics of the business. This change is to be implemented at two stages. The first stage revolves around a practical application of the concepts of cost efficiency. This basically means that Gene One will have to look at the budgets allocated to each individual department and then assess them in light of the results and...
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