Leadership
Exercise 13-3.
I was walking around the store last week. I saw something that was somewhat familiar, but a little bit different. I won't go into the details for proprietary reasons, but this was a product that I had two thoughts about. The first was that I didn't have a need for it myself. The second is that I have a friend who might. He has a small business that he is trying to get off the ground and he is looking for additional merchandising opportunity to help raise funds. This product was actually a great fit for his business, but I knew he didn't have anything like it yet.
I thought I should get the information of the manufacturer and send that to my friend. He could find out what the price point on the product was, if he could get his logo on it, and all those sorts of details. He ended up calling the company. It turns out they are a local company, and he would be able to actually pay them a visit. Or, more important, he would be able to pick up the merch himself and save some money on shipping if he did business with them. At last report, he is still mulling over the finer points of the offer, and evaluating the financial aspects of the deal. This is something he might well pursue. But it takes that little bit of forethought and big picture thinking to move beyond "Oh, ok, well I don't really need that" to "Now there's a product we can make money off of."
Exercise 14-3.
I have some experience maybe...
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