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La Groupe LVMH Louis Vuitton Research Paper

Donc le prix peux reste eleve, et les marges restent aussi eleve (Market Research, 2007). Qu'est-ce qui va passer avec LVMH dans l'avenir?

LVMH continue avec sa marche dans l'industrie de la mode dans le monde entier. Il y a des defis, bien sur. Un defi tres important est le contre faconnage des produits. Dans le passe, les contrefacons ont ete fabrique pour la plupart en Italie. La pratique est devenue plus important dans les pays de l'Orient, y inclus la Chine. Il y a une lutte tres importante de toute l'industrie de la France contre la contre faconnage dans ce pays, qui est suivi avec les moyens de la loi et diplomatique. Le danger pour LVMH est de deux cotes: premier, ca peut poser des problemes de l'image. Si un client achete un produit qu'il pense d' tre issue de LVMH, et la produit n'est pas satisfaisant, il ou elle va penser que la qualite des produits LVMH est descendue d'une facon tres importante. Deuxieme probleme: la perte de chiffres d'affaires due a la perte aux contre faconneurs. Cela peut poser des problemes dans les marches de croissance, comme l'Inde ou la Chine. Cela pose moins de problemes avec les pays deja developpe, comme les Etats-Unis ou les pays de l'Europe, parce qu'ils on plus des controles sur l'origines de tels marques.

L'avenir reste tres promettant pour LVMH dans le monde. La mode devient de plus en plus importante pour les consommateurs du monde. Parce que la croissance continue d'une facon importante, il y a une croissance de demande qui va rester tres importante dans l'avenir.

Il y aurait bien sur d'autres concurrents qui vont tre crees dans l'avenir, mais la puissance de la gamme LVMH resteraient tres important.

Bibliographies

Business Wire. (2000, February 25). LVMH Acquires American Cosmetics Company Urban Decay. Business Wire, p. n.p.

Cognac-World. (1999, June 13). Cognac: Distribution hands out lesson. Retrieved December 2, 2007, from Cognac-World: http://www.cognac-world.com/rubrique.php3?id_rubrique=6&debut_art=1440

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(2007). Comite Colbert. Retrieved December 2, 2007, from Colbert: http://209.85.173.104/search?q=cache:FtLM_apNIdwJ:www.comitecolbert.com/internet/images/stories/Actualit%C3%A9/Commission%2520Metiers%2520RH/Metiers%2520d/Communique_Arts_et_Lettres_2006.pdf+l%27artisanat+france+colbert+louis&hl=en&ct=clnk&cd=1&gl=us
Corporate age of LV. (2007). l "histoire de LV. Retrieved December 2, 2007, from la-malle-en-coin: http://www.la-malle-en-coin.com/vuitton.html

Crequey, P. (2007, November 19). Louis Vuitton, joyau du luxe. Le Figaro, p. n.p.

Economist. (2007). 2008 World Almanac. London: Economist.

Economist. (2007, January 18). Rich man, poor man. Economist, p. n.p.

Goliath. (2003). Excellent year for LVMH in 2002: Operating income +29%; Cash flow from operations +65%; Objective of new growth in 2003. New York: Goliath.

IHT. (2007, November 23). Bernard Arnault. International Herald Tribune, p. n.p.

A le Magazine LV. (2007). Louis Vuitton: 150 ans d'un beau voyage. Retrieved December 2, 2007, from Louis Vuitton: http://www.lvmh.fr/magazine/pg_mag_contenu.asp?int_id=40&archive=0&rubrique=FOCUS&srub=0&rub=19

LVMH Group. (2007). LVMH Factory Operations Management Package. Retrieved December 2, 2007, from LVMH Group: http://www.lvmhgroups.com/factories_operations.html

Market Research. (2007). Personal Care - the Market, Competitors and Trends. New York: Unity Marketing.

Research and Markets. (2007). Spirits in China 2005. London: Research and Markets.

Weisman, K. (2007, October 8). Perfume industry aims to regain prestige. Internatinoal Herald Tribune, p. n.p.

Who2. (2007). Louis Vuitton History. Retrieved December 2, 2007, from Who2: http://www.who2.com/louisvuitton.html

La Groupe LVMH (Louis Vuitton Moet-Hennessy)

Sources used in this document:
Weisman, K. (2007, October 8). Perfume industry aims to regain prestige. Internatinoal Herald Tribune, p. n.p.

Who2. (2007). Louis Vuitton History. Retrieved December 2, 2007, from Who2: http://www.who2.com/louisvuitton.html

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