¶ … Globalization
Jonathan Zaun
In their insightful examinations of the indirect effects caused by the phenomenon of globalization, essayists Franklin Foer and Kwame Anthony Appiah adeptly address the alternative consequences of the increasing interconnection which has come to define this modern age. By analyzing the concept of globalization in far greater depth than their peers, forgoing outdated discussions about economic growth and greater global awareness for a more introspective debate on cultural identity, both authors have succeeded in casting a new light on the previously accepted notion of globalization as an engine of worldwide progress. Foer chooses to analyze America's cultural attitudes towards the sport of soccer, a traditionally European pursuit newly introduced to American society in the infancy of globalization, in an attempt to discern why this game has exacerbated divisions between the nation's upper and lower classes. In his essay, Appiah illustrates the proclivity expressed by all groups of people, whether through international debate or neighborhood gossip, to engage in what he terms "disagreements about questions value" (379). Although each author utilizes varying rhetorical strategies and intellectual models, the ideas posed by both Foer and Appiah have converged to demonstrate a newfound truth in the way globalization influences cultural and societal attitudes. Rather than dissolve the differences possessed by individual cultures through the direct sharing of traditions, norms and values, globalization instead serves to heighten our collective awareness, and indeed our sensitivity, to these differences.
Franklin Foer begins his analysis of globalization by making the bold claim that soccer, while not reaching the lofty heights of classical music or religious creed, is actually "often more deeply felt than religion, and just as much a part of the community's fabric, a repository...
This can be translated as a reaction to the issue of globalization. Finally, soccer represents a series of common values. The ad campaigns promoted by major sports endorsements have transformed the game from a lawn practice to a global affair. Indeed, companies such a Nike and Adidas, the symbols of American street culture are no longer prevented from offering sponsorship deals to the Chinese teams, especially given the fact that
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