Kudler Fine Food's Frequent Shopper Program
Kudler Fine Foods is a specialty food store located in the San Diego metropolitan area. Currently, they have three locations (La Jolla, Del Mar, and Encinitas). Kudler offers a wide variety of baked goods, fresh produce, meat, seafood, condiments, packaged foods, cheese, specialty dairy products, and fine wines.
Kathy Kudler, the owner of Kudler Fine Foods has requested that we create a frequent shopper program to reward customer loyalty. Kathy Kudler is always looking for new ways to expand and market her company. She believes that the frequent shopper program would be a great way to meet those goals. There are many potential legal, ethical, and information security concerns related to the development of the Kudler Fine Foods Frequent Shopper Program.
Description of the Frequent Shopper Program
The main objective of the frequent shopper program is to track purchasing behavior at the customer level and provide customer incentives through a loyalty points program. Other stores provide store discounts to customers based on their purchases, but Kudler Fine Foods has partnered with an existing loyalty points program that will allow customers to redeem their points for higher-end gifts, airline upgrades, and other specialty foods. The frequent shopper...
Kudler Fine Foods Design Requirements The design elements for this system have to focus on ease of use at the front end, and access to data on the back end. On the front end, the POS system should have only limited interface with the staff, to minimize training requirements. If the information gathering is automatic, that it best. At the back end, when the data needs to be used, the dashboard format
The organic nature of the products that the company offers all seems to have a detrimental effect on profitability. Kudler may have to eliminate certain product offerings. This is particularly true if these products are not selling very well. In addition, the owner of the company may have some success in negotiating a lower price for those products that do sell well. The owner should be careful not to settle
Kudler Fine Foods and the significance of marketing research as it applies to its strategies and tactics. The paper as well tries to find out areas where extra market research is required. Finally, the discussion covers the significance of competitive intelligence and analysis in taking into consideration development of Kudler Fine Foods. Kudler Fine Food The description of Kudler Fine Foods shows local upscale particularly foods kept in San Diego as
The managerial team is already a small one and shares numerous responsibilities Additionally, the structure of the stores could easily impede with high levels of operational efficiency. Nevertheless, customers enjoy this kind of treatment, freshness and high quality of the merchandise Despite its being presented as an organizational strength, the small size of the entity constitutes an issue as it could impede with the company's ability to attract the required financial
Business Case for Investment Business and technology investment Kudler Fine Foods is one of the food stores which have always worked towards satisfaction of its customers in every level. With the coming technology it has not been left out and has considered technology investment strategy that will see its customer feel a sense of satisfaction. The paper will analyze the business case for investment of Frequent Shopper Program in Kudler Fine Food. Scope Describing
Market Structures Table Compare the four market structures by filling in the table. Perfect competition Monopoly Monopolistic competition Oligopoly Example organization Hair Shampoo Companies Saudi Arabian Oil Cereal companies Cell phone companies Goods or services produced by the organization Hair products Oil and gas Breakfast cereals and comparable products Cell phones Barriers to entry Chemistry knowledge Raw materials few Technology Number of organizations Many Few Few Few Price elasticity of demand Is there a presence of economic profits? yes yes Based on the details available to you in the strategic plan, marketing overview, market surveys, and other
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now