Kotler Fine Food
Innovation is a continuous process, which requires individual and organizational creativity. The process demands for individuals to come up with authentic ideas to rediscover the meaning, identity, and the purpose of innovation (Kelly & Littman, 2001). Internal learning and communication reflects individual and organizational creativity. Creativity is essential for any organization in the course of fulfilling their objectives as seen in the case of Kotler Fine Foods.
Imparts knowledge
Creativity fills the void and necessitates the platform for communication between individuals in an organization. In turn, new ideas are discovered which also impart new knowledge. With reference to Kotler Fine Foods, creativity has created the urge to explore different types of foods and wines. Consequently, individuals obtain knowledge on various types of foods and wines that are new to them. Creativity creates new depth, time, space, and pace through continuous innovation.
Individual creativity
Creativity identifies with the way we do things. Product innovation arises from individual creativity. Consequently, innovation results in entrepreneurship, which reflects profitability from product sales. At the organization level, teamwork nurtures the development of new ideas and eventually results in innovation (Kelly & Littman, 2001). Promoting organizational creativity contributes in the establishment of new ideas while eliminating any possible barriers. Kotler may benefit from boosted sales when new solutions are developed via collective innovation.
Trends and New Opportunities
Trends and new opportunities arising from innovation have been seen in the recent past. ICT has revolutionized communication between individuals and groups. It establishes communication in both the local and global scale. The Internet has opened a platform for communication between various areas all over the world. Ideas are developed and nurtured through communication. Advancement of ICT has also greatly contributed to creativity at Kotler Fine Foods. It is through the Internet that new recipes, wines and are learned and researched.
The User comes out as a Creative Outlet
Design covers a spectrum of activities, which engulf the idea of creative visualization. In this regard, concepts, ideas, plans, models and sketches of information representation are present. Through creative visualization, individuals are able to view a sketch of information regarding something, which was never there before. Design entails activities surrounding sketching of raw information in physical form. Such ideas and opinions reflect solution concepts, which are later applied in order to come up with tangible and implementable solutions in real life. Design is a core aspect in both creativity and innovation.
Creativity and collaboration established between developers, designers, and the end users reflect the success of a redesign process (Patterson, 2006). Kotler Fine Foods aims at bolstering the satisfaction of its customers through the provision of exemplary services in food and wine delivery. The company also targets at retaining its customers by establishing a unique taste of their services, both in foods and wines. Customers are valuable to Kotler the same way that the end users of any product are the driving aspect of designers and developers. It is essential that post-test evaluation engage end users to enhance product development process.
You’re 83% through this paper. Sign up to read the full paper.
Sign Up Now — Instant Access Already a member? Log inAlways verify citation format against your institution’s current style guide requirements.