Korea
South Korea has often been referred to an economic miracle. This is because the country went from a conquered and impoverished nation to an economic powerhouse. Its close proximity to China, Japan and it is a major trading partner of the United States. This is fueling growth in the last several decades. The result is that the nation has become one of the premier destinations for manufacturing. This is having a positive effect by diversifying the economy and it enables the middle class to develop. ("CIA World Factbook," 2015) For a large international retailer, this presents a unique opportunity for them become a dominant player inside: the women's wear and cosmetic sector. To fully understand what is occurring requires focusing on the retail environment and the impact of the currency. Together, these different elements will highlight the opportunities and challenges they will face inside South Korea.
Retail Environment
South Korea is the ideal opportunity to sell a host of different products to consumers who are becoming wealthier. According to the CIA World Factbook, per capita income is increasing consistently over the past three years. The below chart is highlighting these changes.
Personal Income Levels for South Korea from 2012 to 2014
Year
Personal Income
2012
$33,500
2013
Currency
The South Korean Won is currently trading at 1083.25 per U.S. dollar. The biggest weaknesses are the fact that the…
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