Knowledge Management Audit: Burger King Corporation
Importance of Knowledge Management
Knowledge management is essential within a business, as it enables individuals involved in the enterprise to gain a more complex understanding of the goals and principles associated with the company they work in. Consequent to this, people can concentrate on improving the firm as a whole and in providing customers with a better experience.
Overview of Burger King KM strategy, in particular the partner movement
Burger King has focused on providing customers with quality service and products in order to attract the masses and to influence individuals to feel that it would be in their best interest to consume products from the company. The institution puts great emphasize on the importance of communication within the company and with the company's partners. By choosing educated employees and by encouraging them to connect with each-other in order to work effectively, the company managed to build environments where most of its activities work flawlessly and where problems are being dealt with rapidly.
2. Burger King knowledge strategy
a. Types and characteristics of knowledge required
One of Burger King's attributes is the fact that it acknowledges the role the customer plays in the overall business the company conducts. As a consequence, customers are not simply observers in the process of purchasing their food, as they are provided with the opportunity to get actively involved by choosing all the...
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