Given the conditions described above, Pramtex was forced to do something in order to maintain Kimura K.K.'s interest in the company's machines. As a consequence, Pramtex decided to lower the prices by 10%. But Kimura K.K. was not satisfied by this discount. The company was expecting a significantly bigger discount. The machines' prices practiced by Pramtex are very high, which means that a 10% discount does not make much of a difference for Kimura K.K. It is

52). The researcher handles or controls the items differently. It is a form of Pareto analysis where items such as customers, documents, activities, inventory items, sales territories grouped into three categories namely a, B, and C. In order of their estimated importance. Consequently, 'A' items are very important, 'B' items are important, and 'C' items are marginally important. The organization gives 'A' rating to their best customers since they

In this case, the attitude towards the packaging confers a resonating attitude to the product itself -- packaging is also crucial for purchase decisions. A study by Wakefield, Germain, and Durkin (2008), this time on the perception of smokers on the perception of cigarette brands, showed how the importance of packaging reiterates itself again by product quality perceptions -- plainly packaged cigarettes were seen as having lower tobacco and having