Invision Technologies overview and applications

InVision

Company's Mission, Vision, Values

When the company was first founded InVision's mission was to adapt urbane medical Computed Tomography technology to the detection of explosives. This mission was accomplished in 1994. Since this time the company mission has embraced the concept of creating products that incorporate the use of quantum mechanics. The company has used quantum mechanics to develop products that can detect drugs, explosives and weapons. The company's overall mission is to develop products that make people safer not only at airports but also in public buildings and at large events.

A vision is defined as the process of conceiving something. Vision is essential to the success of any business. According to InVision's corporate website the company's vision is to, "position itself to help other government agencies and concerned organizations expand their security infrastructure to prevent terrorism directed at government buildings, border crossings, public areas, sports arenas, post offices and schools. Through its diverse technology portfolio and proven development track record, InVision is advancing threat detection and CT technology and, in the process, making the world safer." (Company overview)

Invision's values ensure that the products that it creates are of the highest quality and utilize the best technology available. The company also aims to be a top innovator of new technologies that protect the general public.

Invision's values also determine the type of employees that it chooses to hire. The company only employs individuals that have the appropriate skill sets and the appropriate amount of experience. In addition, the company wants its' clients to be satisfied and customer satisfaction is the companies main priority.

Competitive Positioning Analysis

Invision has established itself as a leader in this industry. The company has been able to maintain the competitive advantage by researching and developing advanced computed technology products that have been approved by the Federal Aviation Administration. The certification that the company has received has allowed their products to be installed in airports and public buildings around the world. In addition, the certifications have set the company apart from the competition and set a benchmarking standard that other companies in the industry must follow.

The company's main competitors are L-3 Communications and OSI Systems, Inc. Invision's market capitalization is 466.21 Million compared to L-3 Communications which has a market capitalization of 4.50 Billion and OSI with a market capitalization of 253.81 Million. Invision has an estimated revenue growth of 490.80% while its nearest competitor (L-3 Communications) has a revenue growth of 70.90%. Invision's earning per share is 5.92, L-3 has an EPS of 2.59 and OSI has an EPS of 1.09. (Competitors)

If InVision hopes to maintain the competitive advantage it must continue to create high quality products that fly in the face of the competition. L-3 communications is much larger than InVision and offers a larger array of products. If Invision hopes to compete with L-3 it must develop new technologies that are unique and have excellent quality.

Identify the generic/brand strategies being used by the company