The pots will be packed in resistant cartoon boxes that will have printed the name and contact data of the producer and sellers. For purchases over 20 flower pots, the delivery to the customers' house will be free of charge. The Multifunctional Flower Pot will have ranging prices, starting from $50 a piece and reaching $2,200. The products have a 24 months warranty, after which the producer encourages buyer to address their problems to the repairs and support department.
2. The Tipping Point
The "Tipping Point is a sociological term that refers to the moment when something unusual becomes common." For starters, the Multifunctional Flower Pot might not seem as a necessity nor a much desired product, as such an unusual product. But along the marketing process, the product could reach the tipping point and become a common product.
Law of the Few
The Few are represented by individuals or social groups that have a different degree of knowledge and interest in the product and who possess various capabilities of making the product known to the world. There are three types of Few: connectors, mavens and salesmen.
In the case of the Multifunctional Flower Pot, the connectors would be the intermediaries that come between the manufacturer of the pots and the final customers. As such, the connectors would be the wholesale stores that purchase the new pots from the manufacturer and then place them onto the market. These wholesale stores present the benefit of numerous acquaintances and connection on the target market. They can easily identify the target market and sell them the new product.
The second category of the Few would be formed from the management of the small retail stores that purchase the Multifunctional Flower Pot from the wholesale stores. These people are well aware of the demand and offer of pots and can easily identify a viable product and its characteristics. The management at the retail stores will be able to state an informed opinion in regard to the product's features and pricing. Considering that the management of the retail store has agreed to purchase the new pots, the third...
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