Intra-Industry Competitor Analysis
As the world's largest facilitator of online travel arrangements, Expedia Inc. has grown from its eponymous website to become an industry titan in just under two decades. Holding lucrative brands such as Hotels.com and the Hotwire Group among its portfolio of assets, and possessing a dominant share of the online travel booking market for several consecutive years, the executive management structure in place at Expedia Inc. has successfully adapted and evolved the company's concept to fend off challenges from its three chief competitors: Priceline.com, Orbitz.com, and Travelocity.com. The following comparative summary is intended to highlight the core components of each of these three rivals, in an attempt to determine which competitor poses the most viable threat to Expedia Inc.'s share of the online travel industry.
Priceline.com:
One of the original entrants into the online travel arena during e-commerce's heyday in the...
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