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Internet Technology, Marketing & Security Research Paper

On the other hand customers are attracted to online shopping because it's convenient, offers broader selection of commodities, the prices are competitive and a lot of information is accessed. In conducting business between the consumer and the corporate information needs to be provided especially personal data from the consumer's part. We should be careful with the type of information we provide in that case we reduce the risks when security is breached. On the other hand, business should provide privacy policy and program tools to ensure that customer's information is protected from unauthorized parties and enhance customers confidence and loyalty in conducting...

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(2011). Contemporary Marketing. Ohio: Cengage Learning.
Jin, D.Y. (2010). Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics. Hershey: Igi Global.

Kim, T., Adeli, H., Fang, W.C., Villalba, J.G., Arnett, K.P., & Khan, M.K. (2011). Security Technology: International Conference, SecTech 2011, Held as Part of the Future Generation Information Technology Conference, FGIT 2011, in Conjunction with GDC 2011, Jeju Island, Korea, December 8-10, 2011. Proceedings. New York: Springer-Verlag New York Inc.

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Boone, L.E., & Kurtz, D.L. (2011). Contemporary Marketing. Ohio: Cengage Learning.

Jin, D.Y. (2010). Global Media Convergence and Cultural Transformation: Emerging Social Patterns and Characteristics. Hershey: Igi Global.

Kim, T., Adeli, H., Fang, W.C., Villalba, J.G., Arnett, K.P., & Khan, M.K. (2011). Security Technology: International Conference, SecTech 2011, Held as Part of the Future Generation Information Technology Conference, FGIT 2011, in Conjunction with GDC 2011, Jeju Island, Korea, December 8-10, 2011. Proceedings. New York: Springer-Verlag New York Inc.
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