¶ … internet strategies of Samsung. Best known for their flagship company Samsung Electronics, a global leader in high-tech electronics manufacturing and digital media, Samsung has been in business for more than 70 years. The company began as a small export business in Taegu, Korea and has since expanded into a number of diverse businesses: advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, financial services, and hotels (Samsung, 2011). According to the Wall Street Journal, Samsung was expected to report second quarter operating profit this year of approximately $3.5 billion USD, which represents a decline from last year (Ramstad, 2011).
One of Samsung's internet strategies is apparent even before landing on the company's main website. When one googles the name Samsung, the search returns 1.61 million results. At the very top of those results is the Samsung webpage, www.samsung.com. Along with listing the company's website, there is also content directed at consumers: "Imagine what Samsung can do for you! You'll find product and support information for our TVs, mobile phones, videos and audios (sic), computers and related products." Moreover, the links that display Samsung's subsequent web pages include the following options: TVs, cell phones, tablets, laptops, Support and Get downloads, all of which market consumer electronics. These results show clearly that Samsung's search engine optimization strategy is targeting consumer electronics (Samsung, 2011).
From this point, one can continue on to visit Samsung's website by clicking on the first Google...
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