A second lesson learned is that e-commerce can be used for creating a unique product based on customer requirements. Michael Dell quickly realized that his build-to-order PC business could grow much faster than his small shop in Austin, Texas would allow for. He chose to create one of the first product configurators that could be used on a website, making it a unique differentiator relative to all other PC companies selling through e-commerce channels before (Jones, et.al.). The product configurator Dell created has specifically designed to allow customers online to work at their own pace, and even abandon a product configuration midway through building it (Liu, Mackie, 292). Customers online could also mix and match accessories for the PCs first, and then their entire laptops as well. Soon, customers were creating dozens of laptops and then printing out the configurations and comparing them to see which best fit their needs (Jones, et.al.). Dell had been able to do what no other company had been able to accomplish using e-commerce at the time, and that was change how people buy (Liu, Mackie, 293). By changing customer behavior using a stable, secure and trusted e-commerce website combined with a state-of-the-art configurator, Dell had successfully done what many business using only storefront had been able to do (Weill, Vitale, 261). The company had been able to create loyal customers entirely online, eventually attracting an entirely different set of new customers who were willing to pay more to purchase online than to walk in stores (Jones, et.al.). Dell found that people would pay for the convenience of using e-commerce to customize a new PC or laptop and then have it shipped to them using FedEx, UPS or another other shipping provider they preferred. Dell was only able to do this by concentrating on making their suppliers immediately aware of when a new order was placed. In addition to creating systems that linked together the website and order management systems, Dell pioneered the development of supply chain systems as part of their e-commerce strategies (Newing, et.al.). This saved millions of dollars in costs...
When companies and IT managers think of websites, they see a series of systems supporting the selling efforts online (Newing, et.al.). When marketing and sales executives in a company see their website, they think of how to bring customers from stores to the Web to buy from them (Weill, Vitale, 268). Everyone in a company then has a different view of what e-commerce is. But all of these different viewpoints are consolidated, and united to the common goal of giving the customer control of when, where, how and why they buy online. The background systems are what make e-commerce so successful today, along with making websites themselves very user-friendly. For an e-commerce website to succeed, all of these different areas of a company need to coordinate and work with each other to make sure the customer can reliably buy from them anytime.
The ability to create a more effective knowledge management and learning system is more important than just creating an online store and populating it with products, which is a key lessons learned through much of the analysis for this report (Molla, Heeks, 2007). The internationalization of e-commerce then is the antithesis of one-size-fits all; it is rather the ability to tailor e-commerce strategies with accuracy and precision to the
Internet Tax The issue of an Internet sales tax has been at the topic of much debate over the past few years. The issue is a complicated one and the budget crises' facing many states has made it a crucial one. The purpose of this discussion is to examine Internet tax legislation. We will begin by exploring the current status of Texas legislation regarding internet Taxation. We will also investigate the
Internet Technology, Marketing, And Security Reasons why social media marketing has become exceedingly popular among businesses of all sizes Business marketing is one of the most lucrative activities that enable a business to reach out to its consumers in the market. The inherent values within business marketing are creation of awareness and traction of customer preferences and tastes towards the qualities therein in the product. Social media marketing is a recent activity
It is obvious that public perceptions regarding such services have changed. This research must analyze the reasons that led to these changes. Online dating is wider accepted now than it was before. Something has determined this change, and this research must find out the elements that have influenced this situation. Another issues hat this research proposal must take into consideration refers to the types of online daters that are most frequent
Icio.us, which enable users to publish, categorize, and share their bookmarks Wikis • Enables users to create and edit the content of a Web site, leveraging the expertise of online users • Consumer Wikis enable users to comment on content, in addition to editing content • Wikipedia, a community Wiki encyclopedia, includes approximately 1.3 million English-language articles Sources: (Bernoff, Li, et.al) This is revolutionizing the role of e-commerce today and leading to much faster rates of
E-Commerce on Retail Trade 20/09/2015 E-commerce has gone on to alter the way retail was done for centuries. Many facets of retail trade have been changed. The influence of e-commerce is undeniable and unreversable especially on retail trade. However there is much scope for further advancement of e-commerce into the retail industry. In this paper we will look into the aspects of e-commerce that have influenced retail trade. We will
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