The forces driving globalization are (i) flow of information (ii) flow of people (iii) Technology: helping economies of scale with cheaper transportation makes global sourcing possible (iv) Globalization is helping attain lower cost as huge investments are needed for new product development and strategic alliances need global markets to deliver enough demand. (International Marketing in the Internet Age, n. d.)
Companies exploiting the potential of the Internet in the process of internationalization are able to capture international transactions and operational efficiencies in communication. The Internet has given these companies the capability to have an international presence of its brand. Apart from that companies felt the need of a web presence as a central element in their operations and all companies were completely on the Internet medium for routine and strategic processes as downtime is never tolerable for businesses and customers in international markets. This implies, because of the enormous geographical separation between the company and the customer dependency is ubiquitous on the Internet to facilitate international trade, the Internet has come to occupy a central place in the process of internationalization of businesses. Besides, the Internet has lent small companies the capability to generate international market development which they would not have possibly done in the absence of it. These companies were keen on the development of virtual markets as opposed to generation of international markets. This is because the more profitable markets are international, for instance, the U.S. And UK. All the companies which used the power of the Internet for international market development discovered market reputation and confidence were central in cashing on the market development opportunities. (Matthews; Healy; Wickramasekera, 2005, p. 3)
This tend to bring into the limelight the significant importance gradual evolutionary segment of internationalization. The Internet has been playing and will continue to present a basically different environment for international marketing and new paradigms will have to be evolved in order to consider the internationalization processes in an electronic age. This will need the presentation of a significant new research endeavor to enhance our comprehension of Internet-enabled international marketing, particularly the degree to which the "Net" offers a low-level of "gateway" towards international markets in relation to Small and Medium Enterprises -- SMEs. (Hamill, 1997, p. 310)
Latest forms of developments with regard to the mass communication arena, global and regional media like the Cable & Satellite and DTH help build an environment in which some of the segments of the population across the world share a common arena of expectations, share a common field of symbols, display similar affinity with regard to services as well as products, and a general need to enhance their living standard. For example, quickly dispatched across global media in no time. The proliferation of organized retail has been a radical change in the last several years fueling changing customer expectations. With the expansion of retail chain, they include the 'best forms of practices' with regard to the new stores. They encompass modern practices relating to merchandising as also product mixes which react to local tastes and mirror the company's need for attaining economies of scale while purchasing from suppliers. (Douglas, 1999) major part of the impact on international marketing comes from four dominant trends. These are (i) growth of the World Trade Organization -- WTO and regional free trade zone like the NAFTA, EU etc. (ii) the emerging trend of developing nations like Asia, Latin America and Eastern Europe welcoming the free market system. (iii) the domineering impact of the Internet and other global media companies (iv) mandate for companies in order to properly manage resources. International marketing has assumed immense importance as (i) companies can no more ignore the effects of internationally marketing (ii) competition no more come just from the domestic companies (iii) to sustain profitability and growth margin of the past, companies have to look forward to other methods of marketing of their products and services. Here the main difference is the consideration between marketing in the domestic market and also in the international one. The concepts are the same with the ultimate goal is to make profit. The difference lies in that, in case of international marketing all environments are required to be considered at the time when the marketing plan is developed and executed. Besides, considerations have to make regarding the legal climate, governmental controls, climate & weather, cultural beliefs and behavior of buyers. (the Scope and Challenge of International Marketing, n. d.)
In international marketing from a marketing perspective, a lot of companies often sidestep the most governing principle...
International Marketing Dell Technology and Computers market has become the important part of the entire global market. There are number of companies who have already stepped in to this business and thus made it highly competitive. The U.S. market is currently most crowded with the computer manufacturing companies. The major companies are HP, Lenova, Compaq, Apple and Dell. Dell is one among these companies that has well thought out marketing strategies. These
International Marketing The Future Automotive Market Analysis in Europe and North America Driving in Europe and in the United States has a lot of different things. For the different shape of geographical condition, available funding and different approaches in policies, there would be differences in the type of vehicle people choose, or the type of public transportation the government would provide for the whole community. There is no doubt for the cultural factors
However, the expatriate has the net advantage of significantly superior product knowledge and control, even if the costs of maintaining him are also higher. Foremost, the expatriate must be able to travel from the host country to the home country in order to conduct face-to-face meetings with his superiors and inform them of the progresses made. Traveling however consumes time and energy and the employee could become tired and
International Marketing Comparison of Spain and Czech Republic This paper is written out in the form of a comparison between the two countries of Spain and Czech Republic. In all the sub-heads, the situation in Spain is first discussed and that is followed by the relevant description about the Czech Republic. In all reasonableness, Spain has been a poor country with low employment, and this is being solved with temporary employment
Macroeconomics Comparative advantage is when someone is better at something than someone else. In the context of economics, it is typically applied to trade. For example, if two countries are trading, they should each produce the good at which they have comparative advantage. The overall production of two countries producing to their respective comparative advantage will be higher than if they both produced to their domestic demand. Key to understanding comparative
Ethical Dilemmas & Marketing Ethical Dilemmas Ethical dilemmas in international marketing Background of Marketing Ethics Ethical Issues in Marketing Modern Debate in Stakeholder Theory Ethical Theories Teleological Theories Virtue Ethics Ethics in Marketing Ethical dilemmas in international marketing Humanity has long struggled with the question of what constitutes ethical behavior. The answer to this question has not always been simple or easy especially in the midst of conflicting interests. Businesses desire and need to sell products to consumers but serious issues
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now