Overall, Masco is struggling, but this is reflective of struggles in the industry as a whole. The company therefore is generally performing on par with the industry, or perhaps slightly more poorly.
With declining sales, and general industry malaise, Masco has struggled to perform. Despite a diversified product range, Masco has demonstrated that its products are not sufficiently differentiated in order to withstand the rigors of a slump in the housing market. Even with the congruence between Masco's different product lines, the strategy has not been a success. Masco share price has dropped significantly, equity has been eroded. Masco shares were worth over $35 as recently as January 2005 but now trades at $7.66.
Strength & Weaknesses
Masco has several strengths. These include its diversified product lines. They have five major businesses, each providing revenues in excess of $1 billion. This diversification provides insulation against downturn in any one market. These businesses have high synergy with one another. Another strength is the company's significant manufacturing facilities. This gives them the ability to expand, and gives them greater control over quality relative to many of their competitors. The company has a wide range of products and brands. These brands...
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