Intercultural Communication Norms of Physical

Intercultural Communication

Norms of physical contact are dictated by culture. Americans tend to touch less and guard more closely their personal space than those from other cultures. Nearly all can recall a situation when another got too close for comfort. A subway train during rush hour is a perfect example where passengers at times must stand should to shoulder within a sea of people.

Touching is more common and accepted among family and friends. Social situations tend to be more 'touch friendly' as well. With the public at large, however, Americans are more distant and less likely to show emotion through physical contact. Many times when there is touching it is again, of a more distant manner, like a handshake or pat on the back.

Conversely, Latin American cultures regard physical contact as an integral aspect of communication. As an illustration, take the custom of cheek kissing during salutations and farewells. It is considered rude should this practice be absent from an encounter. In fact, this is one example that supports the widely held notion that Latin American cultures are warmer and more open than that of the United States.

Naturally, cheek kissing is practiced in the States just as handshakes take place in Latin America. Incidentally, the latter is largely a result of the Americanization of Hispanic cultures. Nevertheless, as a general rule, each custom is mainly witnessed in its respective culture.