Verified Document

Intellectual Property And Innovation Essay

¶ … Marketing Strategy The Samsung Approach -- Brand Identity / Awareness / Recall -- Essentials of a consumer brand

These days, the Windows and Android operating systems are arguably the best of the pack with Android getting 80.7% customer use and the title of the best and most-used OS globally. Android OS, which can also be applied in the educational sector, is an open source OS which gives its user the freedom to mount applications bought from other producers as well as untrusted developers (Divya & Krishnakumar, 2016). The brand Samsung, enjoy relative customer appreciation in America and it ended the year 2009 leading the mobile markets. One of the foremost measurement indexes for preferred mobile brands, Brand Keys Customer Loyalty Engagement Index, carries out surveys of phones based on customer appreciation of mobile performance and design. From their smartphone and mobile survey, the highest ranked brands were Apple, Samsung and Blackberry in descending order. Samsung's intensive brand promotions have had huge effects on the customer base, an effect identified by Mile Luttrell of Brand Keys. In Mike's report, he disclosed that from the surveys, 54% of customers would prefer an iPhone while the customers who would go for Samsung increased by 5% due to their intensive sponsorship and promotion activities. One of their biggest promotions till date was their sponsorship of the Athens 2004 Olympics, one which raised the brand awareness from 57% to 62%. This promotion equally helped shape its reputation and image which led to a sharp rise in sales (Azzawi & Nzube Ezeh, 2012).

The IBM Approach...

Leadership Development -- A common factor of the studied top companies is their focus on developing leadership capability in its workers. Also, though every single company studied backs skill development and knowledge training, a fraction of these take it more serious than others. Take for example; IBM spends over $700 million every year in training and increasing the knowledge of its employees. Their workers expend an average of 16 million hours in a year, which means around 50 hours each per worker, getting trained via web-based lectures and activities or via normal classroom lectures and practical activities.
ii. Diversity programs -- These are developed and mainly used by the studied companies in attracting, training, keeping and encouraging talented individuals. One example of a company which have taken greater pain in showcasing and improving the abilities or potential among their pool of workers is IBM. IBM achieved this by creating a sense of appreciation of variety, which they enforced in all sectors of the company with the aim of hearing different views on the problems which are general or specific to a sector.

The Innovation Approach

Innovation is a major force of improvement in firms and the…

Sources used in this document:
references Between Apple and Samsung Smartphone. Malardalen University Eskilstuna-Vasteras.

Divya, K., & Krishnakumar, V. (2016). Comparitive Analysis of Smartphone Operating Systems. International Journal of Scientific Engineering and Applied Science, 432 - 438.

Kanagal, N. (2015). Innovation and product innovation in marketing strategy. Journal of Management and Marketing Research.

Stiles, P., & Trevor, J. (2006). Best practice and key themes in global human resource management. Sanyo.
Cite this Document:
Copy Bibliography Citation

Related Documents

Intellectual Property Rights Several Countries
Words: 1430 Length: 3 Document Type: Term Paper

However, the rights have some confinements incorporating the limitations and other considerations of issues like their contradiction with the fundamental rights and the codified provisions in force. The legal issues involving intellectual property rights have two dimensions. Firstly, those that provide exclusive rights only in the sphere of copying / reproduction of the item or act safeguarded and secondly, those which provide a right to deter others from doing

Intellectual Property in Cyberspace the
Words: 1039 Length: 3 Document Type: Research Paper

In the contemporary cyber environment, innovation does not enhance success. For example, most patents such as songs and books receive low rewards. The author suggests that there is a need to make rules to enhance the bargain of intellectual property owners. Part 2 In the contemporary cyberspace and it world, the traditional copyright law has not been sufficient to protect intellectual property right in the face current development of computer and

Protection of Intellectual Property
Words: 1299 Length: 4 Document Type: Research Paper

Protection of Intellectual Property Intellectual property is any form of an idea that originates from a person or company and used to create innovative products, or services. Theft of these ideas by foreign entities to produce similar knock off goods has had a negative effect to both the owners of the idea and economy as a whole. The United States Department of Justice and the Federal Bureau of Investigations (FBI) have taken

Antitrust Law Remedies in Intellectual Property Cases
Words: 4477 Length: 15 Document Type: Term Paper

Antitrust and Intellectual Property Antitrust Law Remedies in Intellectual Property Cases In any research paper it is important to first define the terms used prominently in order to make sure that the reader understands what is being said. In this case, the two terms that require definition are antitrust and intellectual property. According to a definition from Cornell University Law School "Trusts and monopolies are concentrations of economic power in the hands

E-Business Intellectual Property Mykytyn, P.P., Mykytyn, K.,
Words: 671 Length: 2 Document Type: Essay

E-Business Intellectual Property Mykytyn, P.P., Mykytyn, K., & Harrison, D.A. (2005). Integrating Intellectual Property Concepts into MIS Education: An Empirical Assessment. Decision Sciences Journal Of Innovative Education, 3(1), 1-27. doi:10.1111/j.1540-4609.2005.00050.x Intellectual property The article integrating intellectual property concepts in MIS education, describes intellectual property as rights that belong to people who own works that are as a result of their mind. Intellectual property regards to products of the human mind that have commercial value need

Ethics Issues on Intellectual Property in E-Business
Words: 2150 Length: 6 Document Type: Term Paper

Ethics Issues on Intellectual Property in E-Business This paper briefly outlines the basics of intellectual property. It also describes the importance of intellectual property in business and then provides a detailed discussion on e-business and intellectual property. The paper will deal with a few cases of infringement to illustrate how intellectual property is important in e-business. Intellectual property is very important to any business. Intellectual property rights including patents and copyrights have

Sign Up for Unlimited Study Help

Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.

Get Started Now