Integrated marketing communications was a concept introduced in early 1990s that coordinates marketing aspects with promotional elements to improve the communication between a business firm and their costumers. This involves using a number of promotional tools besides advertisements on electronic and print media. The other elements of promotional mix, than advertising are: sales promotions, public relations, personal selling, and direct marketing.
Presently, almost many companies are using this concept because the competition has drastically increased and therefore importance of creating a brand image can be more emphasized.
One of the companies that use integrated marketing strategies is Reckitt Benckiser. It utilizes different elements of promotional mix to promote and sell its pharmaceutical and consumer goods.
Advertising is "any paid form of non-personal communication about an organization, product, service, or idea by an identified sponsor" Mass media advertising help companies to communicate to large audience. It helps them to create images of their brands and aids them in differentiating their products from similar products of other companies....
The Integrated Marketing Communication system takes these P's and turns them into C's - similar aspects, but looked at from the stand point of the consumer. In this order of ideas, Product turns into Customer; Price turns into Cost; Place turns into Convenience and Promotion turns into Communication (Wirth, 2001). The first 'P' is product, but really this is all about the customers' needs and wants. Which goods and services customers
Integrated Marketing Communication Considering that XYZ Inc. has conducted sufficient analyses of the Indian market, they should now move on to developing a marketing communications campaign. In achieving this desiderate, it is pivotal for the organization to implement the modern principles of integrated marketing communications, which strive to integrate all aspects of a marketing communication, while simultaneously addressing numerous categories of stakeholders through more media channels, such as television, printed media,
Integrated Marketing Communication Plan The objective of this work is to develop an Integrated Marketing Communication Plan. This work will choose a product or service in common usage and conduct an examination of the product or service to see if the company is online and if it is doing any online advertising the existing integrated marketing plan presently in use will be discussed. This work will describe the promotion mix and
Integrated Marketing Communications Communication being an important element of organizations needs to be integrated in all areas of working so that the purpose, the goals, objectives, and the mission with which the organization is formed are achieved successfully. The concept of integrated marketing is applied everywhere in the world by almost more than half of the organizations. Out of which many are the renowned brands who precisely used their marketing communications
Integrated Marketing Communication and Customer Satisfaction Strategy Discuss the company's advertising strategy and how it aligns with its marketing goals. Coca-Cola's company advertising strategy is designed at communicating how exceptional the experiences are of consuming their products, and how those experiences generate and sustain strong positive emotions. Coca-Cola is one of the strongest brands in the world because they understand the dynamics of how to make this association of strong emotion and
Companies must utilize all available resources and channels to successfully communicate their competitive advantage and some of these channels include the following: 1. Advertising through company's website 2. Direct Marketing-sending solicited emails to target audience 3. Traditional methods like television advertisements 4. Blogs and social networking media 5. Aligning company to a well-known cause Over the years, we have seen the transformation of media right before our eyes. From marketing in its infancy to marketing
Our semester plans gives you unlimited, unrestricted access to our entire library of resources —writing tools, guides, example essays, tutorials, class notes, and more.
Get Started Now